Unfortunately, marketing in the tourism industry is not always easy and sometimes traditional marketing just won’t work the way it usually does. This is why our team recognizes that it takes some knowledge of the industry to be able to create content that your customers can resonate with.
Advertising for your tourism operator can be achieved through some strategic planning, knowing how to reach your customers (new and current), and consistency!
Create Your Tourism Operator Marketing Plan
When building a tourism operator marketing plan, a public relations strategy is critical to the marketing success of your tourism operator business. Identifying community events, industry and community campaigns, and partnerships that will help ensure your business has a positive reputation in your target markets.
Email marketing may not be something you have considered before, but we think it’s one of the most targeted, precise, and engaging ways that you can further your relationships with customers as well as prospects.
When it comes to developing your search engine optimization strategy, adapting to the current environment of the online space is the best way to go. Our approach to SEO ensures we utilize only the best and latest tourism industry practices. Reviews of your tourism operator go hand in hand with SEO. Great reviews can be leveraged across platforms and approaches with your marketing plan to boost your rankings.
Understand your Customers
Whether you have a sturdy backing of customers or are trying to build them up, the easiest way to leverage the people coming to your business would be through connecting with them to understand what they are looking for from a tourism operator.
A good place to start would be to look to the customers that you know are already loyal to you.
Consider starting to collect their email addresses to get them added to an email list, reminding them to follow you on your social media channels, and providing incentives for being active in your space. When it comes to this approach, you must ask – and ask often.
Asking for reviews from your returning customers is a great way to increase your presence online but also builds relationships. At CIPR Communications we love using tools like Bird Eye, it allows you to stay on top of your reviews on across multiple platforms by automating the ask to your customers. This is especially effective if you have already built a big list but haven’t necessarily asked for a review on Facebook, Google My Business, or platforms like Trip Advisor.
Consistency is Key
Success in the tourism industry won’t happen overnight – be patient and dedicated to your approach. Your tourism operator marketing plan should be one that you are willing to be committed to sticking to for over one year – don’t switch gears; be patient. Growing a presence takes time and sticking to it allows you to build continuously on your growth.
If you have any questions about the development of your tourism operator advertising, CIPR Communications can help! Don’t hesitate to reach out to us!