Brand awareness in both B2B and business to consumer fields should be a top priority. Digital marketing is one of the most effective tools to help you build brand awareness. Below are four effective strategies to incorporate into your online strategies.

Be consistent across all platforms

Building a strong and reputable brand doesn’t happen in the blink of an eye. It takes time, patience, tinkering, and dedication. It is important to build a strong and consistent brand across the respective social media platforms being deployed. A brand’s image and profile on Facebook, Instagram, Twitter, LinkedIn, website, and wherever else it has an online presence should be uniform. Consistency with style, tone (what and how the brand communicates), graphics and visuals (pictures, gifs, emojis, videos), colors (gives personality, impact and meaning), quotes, and popular hashtags let followers know what to expect.

Choose appropriate networks

Knowing which networks to invest your time and energy in is imperative. Find the right platforms that support your brand’s image. What do you seek to achieve? Not all platforms will fit your brand visions. Facebook is one of the top platforms for promoting brand awareness and ease of use. Instagram is perfectly tailored for brands with a heavy reliance on images – think retailers, restaurants, event venues and artists – and is effective in reaching the millennial age group. LinkedIn is excellent for B2B and a strong choice for business-related content and connecting with corporate influencers.

Post regularly

It’s admittedly challenging to balance between too much posting and infrequent posting. You don’t want to flood people with posts, nor keep them in the dark. Tweeting a couple times a week or one Instagram post a month, will soon make you an afterthought.

Engage with your customers

You have to be reliable, fast, and responsive when it comes to inquiries and communicating with current and potential customers online. A quick and timely response shows your human side and that you care for your customers. Social media users yearn for authenticity and active engagement with your audience goes a long way. If someone writes a positive review, acknowledge and like their post. If you receive a negative review, have the appropriate person on your team address the complaint with genuine transparency and make your efforts in solving the problem known.

CIPR Communications

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