digital marketing toolkit lfrw00

Making a difference in the world of digital marketing involves the skilful use of a variety of

tools to help you know who you’re talking to, regulate the way in which you talk to them,
and understand your market and competition. Here are the primary tools used by CIPR

Competitive Analysis

A competitive analysis allows you to gain invaluable information that guides your decisions and eclipses your online competition. The data we uncover is the foundational intelligence that will shape your entire digital marketing strategy.

Strategy and Tactical Planning

We create strategies that ensure our clients reach their communications and marketing goals. Each strategy is paired with a detailed action plan to ensure execution complements your strategic goals.

Content Marketing

We research, write and post articles that extend beyond your product information to include best practices, case studies, success stories, thought leadership, and more. We’ll ensure your content efforts are designed to speak to the needs of your potential customers and identify and produce valuable content that your target audience is willing to exchange their contact information for.

Marketing Automation

Marketing automation is a fully integrated solution using email marketing, landing pages, campaign management, lead scoring, social media tools, CRM integration, and analytics. It simplifies the sales and marketing cycle. While the ultimate goal is to sell more, the way to get there is through providing a consistently positive experience for your online customers.

Inbound Marketing

Inbound marketing is a two-way dialogue. It generates interest and attracts the right traffic, initiates online engagement, provides qualified leads to help your sales team close the deal, and facilitates an ongoing relationship to foster customer loyalty.

Social Media Marketing

Our outlook on social media marketing involves steady and eloquent content that fosters a connection between brand and customer. Both organic and paid social media techniques are essential to delivering content to your target audience.

Email Marketing

CIPR’s email marketing solutions enable the use of your inbox to evolve. The strategies we develop are more than just a blast – they are targeted, precise, and engaging, allowing you to deepen your relationships with customers as well as prospects.

Analytics & Reporting

We’ll set up conversion tracking for both macro and micro conversions to accurately measure digital marketing success and return on investment. Then, as part of our ongoing monitoring of your strategy, we’ll provide reports that will include valuable campaign metrics and results, as well as a summary of all the awesome optimizations and insights we gained from past recommendations.


CIPR Communications is a specialist in digital marketingContact us to find out how we can boost your brand.


CIPR Communications’ digital marketing toolkit


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