It all starts with getting a better understanding of your health services business. At CIPR Communications, we approach brand development as a process, not just as a logo design. Our process includes multiple steps, concepts, iterations and applications.

Our CIPR Communication’s Logo Design Process

Through the completion of a brand questionnaire (step 1!), we will learn about the mission and values of your company, find out what your goals are, and take a deep dive into your market competitors and intended audiences. After this step is complete, we move to the drafting stage of the process (the fun stuff). This part of the process is where we develop the creative concepts that will transform into your eventual logo.

Once the winning concept has been selected, we move into the design/refine phase. This is where we flex our creative muscle and let you pick from a selection of further refined designs. Of course, following this are reviews, feedback and edits. The final CIPR logo design is processed with approvals and delivered in a tidy package containing all necessary files types, colours (we always deliver a black and a white version on top of the full colour logo) and any required alternative layouts.

Post logo delivery we provide each client with a Brand Guide. In this guide you will find logo usage rules, colour palettes and corresponding colour codes, brand typography, and photography/graphics direction for supporting collateral. This book will be your brand bible, a handy tool when maintaining the integrity of your shiny new brand.

The thought and meaning behind a logo just might be more than you think! Take a look at some of our past CIPR Communications logo design work in the health services industry to learn more about our approach.

Our experts at CIPR Communications are always willing to help you with your consumer services logo designs and branding goals! Don’t hesitate to reach out to learn more by emailing peter@ciprcommunications.com or calling 403-462-1160.