Grow your tourism destination with our proven strategies and tactics. From website design and development to digital marketing strategy and execution to public relations, our full-service tourism marketing agency will help your destination marketing organization, destination management organization, or economic development organization attract more visitors and give you the tools you need to build a community of local tourism champions.
CIPR Communications is proud of our long track record of working with travel destinations, travel brands, travel companies and destination marketing leaders in a variety of capacities since our inception. Our passion for tourism stems from the work our co-founder, Christina Pilarski, did early in her career as the Special Advisor to Alberta’s Tourism Minister. Our first major client was a DMO and we have had the great privilege of working with many DMOs, tourism companies and the hospitality industry since.
We love helping the travel industry market their memorable experiences, sustainable tourism products and overall destinations to key markets with great creative campaigns and a wide range of services, including:
- Value of Tourism Local Advocacy Programs
- Website design and development
- Digital Marketing Blueprints
- Public Relations
- Marketing Persona Development
- SEO Strategy, Execution and Content Development
- Search Engine Marketing
- Social Media Marketing
- Social Media Management
- Influencer Marketing
- Email Marketing
Building a Community of Local Tourism Champions Through Our Value of Tourism Programs
At our destination marketing agency, we believe that creating a strong, vibrant local tourism community is essential to the success of any destination. That’s why we prioritize building a community of local champions who can help spread the word and drive support for their DMO. Our award-winning Value of Tourism program is designed to equip locals with the tools and resources they need to become successful advocates for their destinations.
Our Value of Tourism local advocacy program was created with our long term DMO partners at Tourism Kamloops, and has since been delivered through local and regional DMOs across British Columbia and other parts of Canada.
Download our E-Book “5 DMO Secrets to Building a Community of Tourism Champions” to learn more about our approach
Destination Website Design and Development
Build your destination marketing organization’s website with our award-winning website design and development team. Our destination marketing agency is proud to have won 10 web marketing awards for outstanding websites since 2021, including 3 outstanding website awards for websites in the DMO and tourism industries.
Our websites are always built with search engine optimization and conversion rate optimization at the forefront to ensure your DMO’s business goals are met; They are also built with stunning design and a strong focus on providing a great user experience to ensure that potential customers and visitors to your destination are able to find everything they need to have the best travel experience possible.
Build Your Destination Digital Marketing Strategy with our Proven Digital Marketing Blueprint
When it comes to building successful destination marketing strategy, our data driven digital marketing blueprint will give you the information you need to build a digital marketing plan you can feel confident with. Your blueprint will include the following components:
- Development of smart goals
- Marketing Persona Classification
- A Competitive Analysis Report Comparing your DMO to Four (4) DMOs of your choosing
- An analysis of the offers on your website and recommendations on how to improve them
- An analysis of the conversion paths on your website and recommendations on how to improve them
- An analysis of the content on your website and comparisons with the content of your competitors along with recommendations
- Recommendations about digital marketing tactics based on your goals and the tactics being deployed by your competitors
- A digital marketing tactical plan
- A detailed digital marketing budget
Your destination’s digital foundation and online marketing infrastructure is developed through our proven, step-by-step digital marketing blueprint process.
Destination Public Relations
Building positive and strong relationships between your DMO and your local and regional media is one of our specialties. As a strategy first PR agency, we our process begins by deep diving into the media landscape in your region to understand who the media players are and how they have reported about tourism in the past. We then map each media personality out and devise an approach to build stronger relationships between them and your destination.
The goal with our destination public relations program is to create trust over time either by providing valuable and exclusive insights and information about the tourism industry in your region or through creative paid media partnerships that get the media on your side. This is where our Value of Tourism and public relations programs come together to help you meet your DMO’s business objectives.
Regardless of the approach needed, the goal is always the same – build a community of local and regional media champions that your destination can rely on to help tell your destination’s tourism story.
Your Full Service Destination Marketing Agency
Our experienced digital marketing agency can manage and execute your destination marketing campaigns and communications programs or we can fill the gaps wherever you need additional support. From strategy to execution, from specific digital audits to support with tourism board management and reporting, we have the skills and experience to come along side your leadership and/or marketing team to help you meet your objectives.
Need a full service destination marketing agency or just a few temporary services to fill a workforce gap?