Digital Marketing Audits
A digital audit serves as the foundational pillar upon which successful digital strategies are built. In the ever-evolving landscape of the digital realm, businesses must periodically evaluate their digital presence to ensure they remain effective and aligned with their objectives. At its core, a digital marketing audit is a multifaceted exploration of a company’s online ecosystem, including digital marketing channels and social media platforms that will help inform your digital marketing strategy. Here are some specific digital marketing audits CIPR Communications offers:
Google AdWords Account Audit
A Google Ads audit is critical once in a while to ensure that the money you are investing is optimized and maximized. Our audit process assesses the effectiveness of pay-per-click (PPC) ads, display ads and retargeting ads on your Google ads account. This evaluation helps businesses allocate their advertising budget wisely, ensuring maximum ROI.
As a digital marketing channel, your Google Ad account can be an incredible way to drive results for your company, but there are many factors that contribute to building a successful paid search campaign.
Our audit looks at the effectiveness of your current campaigns and performance metrics, and provides detailed and specific recommendations for improvement. Our audit of your digital efforts will result in a comprehensive report containing:
Google AdWords campaign summary, including
- Campaigns and location targeting
- Campaign network targeting
- Campaign ad scheduling
- Device adjustments
- Negative keywords
- Ad extensions
- Keyword analysis
- Keywords quality score
- Final URL analysis
- Landing page analysis
- Overall paid search analysis, recommendations, and conclusion
Ensure your paid search campaigns are producing optimal results and ROI – you can order your Google AdWords Account Audit today.
Website Quality Audit for SEO
Search engine optimization (SEO) is another critical component of a digital marketing audit. This technical SEO audit looks at your website’s visibility on search engines, examining keyword rankings, on-page optimization, backlink profiles, content strategy and other technical SEO elements. Identifying areas for SEO improvement can significantly boost organic search traffic, online visibility and performance metrics. An SEO audit can give you the edge that you need to get you ranking higher on search engines.
Every website page and all of the content marketing efforts on your website will be audited from an SEO perspective to determine which pages are generating organic search traffic, which have the most keywords on search engines, which have the most potential to attract more visits, which should be combined with other pages and which should be eliminated or improved because they are not producing.
The audit determines the “quality” of your website by looking at a number of SEO data points, including:
- XML Sitemaps
- Meta Descriptions
- Headings (H1 and H2)
- Word Counts
- Canonical link elements
- URL status codes
- NOINDEX directives
- Internal Inlinks
- Internal Outlinks
- Links Report
- Keyword Ranking
- Google Analytics Statistics
- Google Search Console Insights
Based on the information gathered from the data sources above, we then create a list of URLs with associated SEO data to make an educated decision about what to do with each page to improve your digital presence.
This audit is designed for companies that have an SEO program running that has stalled or for companies looking to take their SEO and digital marketing strategies to the next level. This audit is not appropriate for companies that are new to SEO.
You can order your website audit online now. Our team will follow up within 24 hours to schedule your initial meeting.
Competitive Analysis Report
Knowing how your company stacks up online is great information for every business owner. But to be successful with digital marketing efforts, businesses must always be on the look out for ways to gain an advantage over their competition across digital channels. Understanding your competitors’ digital footprint, online strategies and content marketing plans will enable you to develop winning digital marketing campaigns that will position your company ahead of the pack and help you crush your business goals.
Our competitor analysis report dashboard easily identifies the strengths and weaknesses of your competitors across all digital channels, and our plan reveals the opportunities you should take advantage of to win online.
This report gives your company the edge online by helping you to:
- Improve your company’s ability to achieve its marketing goals
- Gain a competitive advantage
- Increase traffic to your website
- Reduce the cost of customer acquisition and growth
Competitive Analysis Report deliverables include:
- A detailed report on the marketing activities of up to 4 competitors
- Detailed Google Paid Search information
- All of your competitors’ keywords that appear in Google’s top 20 results
- Your competitors’ search engine strategy
- A social media strategy audit and impact dashboard that reveals online brand visibility
- A 12-month implementation plan and budget to compete and win online in a cost effective way
Don’t let your competition get ahead of you online – use our proven audit process to learn where and how they are investing to gain your competitive advantage now.
Site Tuners Website Conversion Rate Optimization Review
The expert review is a diagnostic where we apply conversion-oriented best practices to your website identifying your conversion barriers. Your website review will include a discussion of:
- The website’s visual design, visual content, professionalism, and first-impression
- Clarity and effectiveness of headlines, copy and calls-to-action
- Existence and placement of trust elements
- Usage of fonts, colours and trust graphics
- Navigational framework and logic
- Ease of use (intuitiveness)
The review is conducted live via web conference, enabling you to ask questions and participate in the critique. Afterwards, you will receive a recording of the call for you to share with your team and replay as you plan the next steps of your optimization project.
Website Conversion Audit
The website conversion audit examines the mission-critical pages of your website. This in-depth audit combines an analysis of your analytics, any heat mapping tool you use, and our conversion best practices.
Your audit begins with a questionnaire followed by a discovery meeting. Plan on spending 90 minutes in our kick-off discovery meeting where we identify the conversion barriers on your site. Additionally, if your analytics are not set up properly, we may need an analytics walk through discussion.
The conversion audit includes:
- Review of your website, both desktop and mobile experiences
- Overview of heatmaps for your website
- Google Analytics Summary
- Users & devices
- Traffic channels
- Top keywords and landing pages
Following our meetings, review and analysis, which are recorded and delivered to you for review, our conversion experts create a diagnostics report and conversion roadmap to increase your conversions and revenue.
Successful marketing and communications campaigns start with deep research and comprehensive strategy and at CIPR Communications, we believe in a strategy-first approach.
Whether it is a free Internet Business Analysis or a full Digital Marketing Blueprint, when you work with CIPR Communications, strategy will always be at the forefront of every engagement.
Website quality audits
We are Christina and Peter Pilarski, founders and leaders of CIPR Communications.
In our final episode on web development, we focus on website quality audits, which are a means of assessing your site’s performance through a data-driven lens. These audits are an excellent tool for essentially determining whether your website is doing its job. They can help you work out where you need to improve, or whether you perhaps need to rethink your entire site from scratch. It also helps with content development – running a website quality audit on an existing site enables us to know what content is the most important, what can be changed, and what can potentially be thrown out.
How Website Quality Audits Work
Audits lay out the performance of your website in terms of precise data that is easy to read and interpret. They show you the traffic that each of your pages is receiving, where your site ranks on search pages, and why, and also offer suggestions as to how different areas of your website can improve.
Website quality audits are essential tools to help you build and maintain your websites for the best possible performance. As they break down the performance of each one of your pages, explain why they perform the way they do, and suggest ways in which you can improve them, they provide you with a solid base to work from as you maintain and improve your site. They empower you to make informed web development decisions that have the potential to push your website towards the highest possible performance. Poor site performance might seem like a small hurdle for potential customers – but it can lose you business and cause your site rank lower on search engines, costing you valuable new leads.
Find out more about CIPR Communications‘ approach to web design services by listening to the seventh series of our podcast. For more information about website quality audits, as well as all other aspects of web development, from site maps to website design and more – as well as content marketing, SEO and other services – read our blog, listen to our other podcast episodes, or contact us.
Regardless of what kind of digital marketing analysis you’re looking for, each audit will close with a digital audit report and recommendations for you to keep. A digital audit is a compass that guides businesses toward digital success. It empowers organizations to adapt, evolve, and stay ahead in the ever-changing digital landscape. By leveraging data-driven insights, businesses can refine their strategies, optimize campaigns, and make informed decisions to drive growth in digital marketing efforts. In a world where digital dominance is paramount, a successful audit can help you reach your strategic goals.