You Would Not Build a House Without a Blueprint, So Why Would You Start Digital Marketing Without One?

Our proven digital marketing blueprint methodology will connect your business goals to your digital marketing strategies, give you clarity on why we recommend certain tactics and create organization-wide confidence in your digital marketing investment.

Our Digital Marketing Blueprint development process contains the following elements:

  • Smart Goals
  • Personas
  • Competitive Analysis
  • Offers
  • Conversion Path
  • Tactics
  • Content Mapping
  • Reporting and KPIs
  • Digital Marketing Tactical Plan
  • Digital Marketing Budget

Your company’s digital foundation and online marketing infrastructure is developed through our digital marketing blueprint using our proven step-by-step process.

Digital Marketing Blueprint Packages

  • SME Digital Marketing Blueprint
  • Enterprise Digital Marketing Blueprint
SME Digital Marketing Blueprint

Our small and medium size enterprise digital marketing blueprint is ideal for companies with less than 50 employees looking to get their digital marketing game going or those looking to take their digital marketing efforts to the next level.

This blueprint contains all of the elements and approaches listed above but is less detailed than our enterprise level blueprint. This blueprint will contain the following:

  • Competitive analysis on 2-3 competitors
  • The blueprint will be provided in the form of a PowerPoint presentation that will cover all of the elements and typically has between 25 – 30 slides
  • The scope of work for this blueprint assumes approximately 30 hours of work; you have the ability to add hours to this blueprint to go more in-depth on certain elements. For example, you may want more competitors researched or may need detailed marketing personas developed
  • Timeframe for this blueprint is 4-weeks
Enterprise Digital Marketing Blueprint

Our enterprise digital marketing blueprint is ideal for companies with more than 50 employees or companies that need input from several executives and departments. This blueprint is very in-depth and considers the needs of all stakeholders within your company.

This blueprint is ideal for companies that require an enterprise level understanding and commitment to your digital marketing efforts and cross-department agreement and buy-in to your digital marketing budget, goals, and key performance indicators.  This blueprint will contain the following elements:

  • Competitive analysis on up to 5 competitors
  • The blueprint will be provided in the form of a PowerPoint presentation that will cover all of the elements and will have between 50 – 70 slides
  • The scope of work outlined assumes approximately 85 hours of work, including workshop facilitation(s) and executive presentation(s).
  • Timeframe is 6-8 weeks, depending on client feedback and availability

Buyer Persona Development

If you need help developing your buyer personas from scratch, we have you covered. Our buyer persona development process is research-based using information analyzed about real people through their social media channels and online presence. For the price shown above, we will develop three buyer personas for you utilizing the following process:

We create a database from scratch or work with your existing client database. The database will consist of 50 profiles and we analyze each profile through the following social media channels”

  • LinkedIn
  • Facebook
  • Twitter

LinkedIn helps us find information about work experience, career goals, and challenges. Facebook and Twitter give a more general overview of the person’s hobbies, influencers, and interests.

We analyze each profile in the database according to the following features:

  • Companies they work for
  • Employment history
  • Skills
  • Courses and certifications
  • Influencers
  • Brand they follow
  • Groups
  • Social media activity
  • Content they like

At this stage, we create a swipe file, which is a visual representation of their online activity that includes screen captures and notes

Based on the analysis of the database and swipe file we start to build your buyer persona profiles. We present the information using the following categories:

  • Demographic profile
  • Career progress
  • Skills
  • Goals
  • Challenges
  • Content (articles and platforms)
  • Influencers and Brands
  • Sales Funnels
  • Personal level
  • Environment
  • Professional networks

We present the buyer personas to you in a highly visual manner to make it easy for you and your team to get a quick visual representation of your ideal customer and their preferences.

We present the buyer personas to you and get your feedback. Based on feedback received, we make revisions and then send you the final personas. Once the personas are finalized, we present them to your team and walk you through the process of how the personas will be incorporated into your marketing and sales efforts going forward.

Full persona development starts at $5,397.

Digital Marketing Strategy

Digital Audits

We have several audits available if you want to take a specific dive into any element of your digital marketing strategy. Available audits include:

  • Google AdWords Account Audit
  • Website Quality Audit for SEO
  • Competitive Analysis Report
  • Site Tuners Website Conversion Rate Optimization Expert Review
  • Website Conversion Audit

CIPR also offers a Digital Marketing Tune-up for companies that have a digital marketing strategy in place that is performing reasonably well but can use improvement. Rather than tacking every step of the digital marketing strategy, we take a deep dive into 1 or 2 elements of your strategy and help you tune it up.

Digital Marketing Audits

Digital Marketing Audits

You may be running digital marketing campaign on you own or with another agency and wondering if the results you are seeing are optimized or whether you can do better. To help you answer these questions, we have developed comprehensive digital marketing audits that will give you deep insights into your current strategies and tactics, as well as the strategies and tactics of your competitors.

The great benefit of digital marketing is that everything is transparent and measurable – so stop wondering and start knowing with one of our digital marketing audits.

Google Analytics

Google AdWords Account Audit

Running paid search ads through your Google AdWords account can be an incredible way to drive immediate results for your company, but there are many factors that contribute to building a successful paid search campaign.

Our Google AdWords Account Audit looks at the effectiveness of your past campaigns and provides recommendations for improvement. Our audit looks at your campaigns and provides you with a comprehensive report containing the following elements:

Google AdWords campaign summary, including

  • Campaigns and location targeting
  • Campaign network targeting
  • Campaign ad scheduling
  • Device adjustments
  • Negative keywords
  • Ad extensions
  • Keyword analysis
  • Keywords quality score
  • Final URL analysis
  • Landing page analysis
  • Overall paid search analysis, recommendations, and conclusion

Ensure your paid search campaigns are producing optimal results and ROI – you can order your Google AdWords Account Audit today.

Audit For Seo

Website Quality Audit for SEO

All website pages and content on your website will be audited from an SEO perspective to determine which pages are performing, which have the most keywords on search engines, which have the most potential to attract more visits, which should be combined with other pages and which should be eliminated because they are not producing.

The audit determines the “quality” of your website by looking at a number of SEO data points, including:

  • XML Sitemaps
  • Titles
  • Meta Descriptions
  • Headings (H1 and H2)
  • Word Counts
  • Canonical link elements
  • URL status codes
  • NOINDEX directives
  • Internal Inlinks
  • Internal Outlinks
  • Links Report
  • Keyword Ranking
  • Google Analytics Statistics
  • Google Search Console Insights

Based on the information gathered from the data sources above, we then create a list of URLs with associated SEO data to make an educated decision about what to do with each page. The audit includes recommendations on a page-by-page basis.

This audit is designed for companies that have an SEO program running that has stalled or for companies looking to take their SEO to the next level. This audit is not appropriate for companies that are new to SEO.

You can order your website audit online now. Our team will follow up within 24 hours to schedule your initial meeting.

Competitive Analysis Report

Competitive Analysis Report

To be successful in online marketing, businesses must gain a search advantage over their competition. Understanding your competitors’ online strategies and activities will enable you to develop a winning plan that will position your company ahead of the pack.

Our competitive analysis report dashboard easily identifies the strengths and weaknesses of your competitors and our plan reveals the opportunities you should take advantage of to win online.

This report gives your company the edge online by helping you to:

  • Improve your company’s ability to achieve its marketing goals
  • Gain a competitive advantage
  • Increase traffic to your website
  • Reduce the cost of customer acquisition and growth

Competitive Analysis Report deliverables include:

  • A detailed report on up to 4 competitors
  • Detailed Google Paid Search information
  • All of your competitors’ keywords that appear in Google’s top 20 results
  • Your competitors’ search engine strategy
  • A social media impact dashboard that reveals online brand visibility
  • A 12-month implementation plan and budget to compete cost effectively

Don’t let your competition get ahead of you online – learn where they are investing and gain your competitive advantage now.

Digital Marketing Research and Strategy

Site Tuners Website Conversion Rate Optimization Review

The expert review is a diagnostic where we apply conversion-oriented best practices to your website identifying your conversion barriers. Your website review will include a discussion of:

  • The website’s visual design, professionalism, and first-impression
  • Clarity and effectiveness of headlines, copy and calls-to-action
  • Existence and placement of trust elements
  • Usage of fonts, colours and trust graphics
  • Navigational framework and logic
  • Ease of use (intuitiveness)

The review is conducted live via web conference, enabling you to ask questions and participate in the critique. Afterwards, you will receive a recording of the call for you to share with your team and replay as you plan the next steps of your optimization project.

Conversion Audit of Website

Website Conversion Audit

The website conversion audit examines the mission-critical pages of your website. This in-depth audit combines an analysis of your analytics, any heat mapping tool you use, and our conversion best practices.

Your audit begins with a questionnaire followed by a discovery meeting. Plan on spending 90 minutes in our kick-off discovery meeting where we identify the conversion barriers on your site. Additionally, if your analytics are not set up properly, we may need an analytics walk through discussion.

The conversion audit includes:

  • Review of your website, both desktop and mobile versions
  • Overview of heatmaps for your website
  • Google Analytics Summary
  • Users & devices
  • Traffic channels
  • Top keywords and landing pages

Following our meetings, review and analysis, which are recorded and delivered to you for review, our conversion experts create a diagnostics report and conversion roadmap to increase your conversions and revenue.

Successful marketing and communications campaigns start with deep research and comprehensive strategy and at CIPR Communications, we believe in a strategy-first approach.

Whether it is a free Internet Business Analysis or a full Digital Marketing Blueprint, when you work with CIPR Communications, strategy will always be at the forefront of every engagement.

Website quality audits

We are Christina and Peter Pilarski, founders and leaders of CIPR Communications.

In our final episode on web development, we focus on website quality audits, which are a means of assessing your site’s performance through a data-driven lens. These audits are an excellent tool for essentially determining whether your website is doing its job. They can help you work out where you need to improve, or whether you perhaps need to rethink your entire site from scratch. It also helps with content development – running a website quality audit on an existing site enables us to know what content is the most important, what can be changed, and what can potentially be thrown out.

How Website Quality Audits Work

Audits lay out the performance of your website in terms of precise data that is easy to read and interpret. They show you the traffic that each of your pages is receiving, where your site ranks on search pages, and why, and also offer suggestions as to how different areas of your website can improve.

Website quality audits are essential tools to help you build and maintain your websites for the best possible performance. As they break down the performance of each one of your pages, explain why they perform the way they do, and suggest ways in which you can improve them, they provide you with a solid base to work from as you maintain and improve your site. They empower you to make informed web development decisions that have the potential to push your website towards the highest possible performance.

Find out more about CIPR Communications‘ approach to web design services by listening to the seventh series of our podcast. For more information about website quality audits, as well as all other aspects of web development, from site maps to website design and more – as well as content marketing, SEO and other services – read our blog, listen to our other podcast episodes, or contact us.