digitalmarketing MW1mDy
Increasing brand awareness through digital marketing involves the use of several online tools. There are two great tools that can be used to maintain brand awareness and to draw as many prospects as possible into your sales funnel. Used correctly, these can make a huge difference to your brand awareness

Strategic Email Newsletters

You may have never considered the impact that a well-planned and strategic email newsletter can have within the marketing space. The strategies CIPR Communications develops are more than just your typical eblast – they are targeted, precise, and engaging, allowing you to deepen your relationships with customers as well as prospects.

Our email marketing solutions adhere to the fundamental and ethical principles of email marketing to ensure your customers place their trust in you. CIPR Communications prides ourselves in understanding anti-spam laws so our clients are always compliant.

As we work with clients, we know the right trigger points within a marketing plan for upping our email marketing game through tools like marketing automation. One of our favourite marketing automation tactics for marketing plans? Special offers and discounts on a customer’s birthday!


A Search Engine Optimization or SEO Plan

When it comes to search engine optimization (SEO) we take the approach of adapting to the current digital environment. This adaptive mindset and innovative SEO strategies are the only way you stand a chance at reaching the top of any search engine results page. Our SEO methodology ensures we utilize only the best and latest industry practices.

SEO ensures your brand shows up in a highly saturated search engine like Google by using specialized keywords embedded in the content of your site, monitoring your competition online, and providing updates based on the results of search habit reports. Our team at CIPR Communications knows that a strong 
SEO strategy is the best way to increase your reach while also increasing new visits to your site.

CIPR Communications is a specialist in digital marketing. Contact us to find out how we can use these and other tools to boost your brand.

Digital marketing tools to maintain brand awareness


CIPR Communications

Log in to your author account at CIPR Communications, a leading public relations firm in Calgary. Gain access to our content creation tools and resources.