Google Advertising Services | Google Ads and PPC Management Company

Why Invest in Calgary SEO Services?

With all of the different marketing and communications investment options available today, many companies ask us why they should invest in Calgary SEO services and if you are a locally based company, the answer is simple – because people in Calgary are searching for your products and services on search engines and they trust local search results.

But local SEO can take time and should be considered a long-term investment – unfortunately, there are no quick wins on the SEO world, but the time spent on getting your company to the top of Google’s local search engine results page is the best investment you can make for your brand long term.

There are a couple reasons for this. First, once you reach the top of Google’s results, your website will become your best and most reliable sales tool and the gift that keeps on giving. Unlike Paid Search ads or other short term advertising approaches which literally disappear as soon as your stop investing in them, SEO results can have a lasting impact and can continue to drive revenue long term.

Second, investing in Calgary SEO services can help you to optimize your service and product offering by forcing you to think about your unique value proposition, how you position your brand in the market, how to provide value to your prospects in a way that drives more sales through other marketing channels and how to structure your website in a way that makes your company visible, easy to understand and desirable to work with. When you work with a Calgary SEO expert, the optimization process is all about thinking about how to improve the way you communicate to your prospects and customers over time and as many business owners know, its just an important to work on your business than it is to work in your business.

Third, a high ranking, well optimized website that effectively drives leads and helps you grow your business is a valuable, saleable asset. A well optimized and highly visible website is very similar to owning a highly visible commercial property in a great location where your customers are – maybe even more valuable because when it comes to Calgary SEO, you are more likely to reach potential buyers that are located more broadly than just around your physical building.

A Transparent Pre-Sale Experience

Does the Google paid search agency you are talking to show you detailed information about the keywords in your industry, the number of estimated clicks, the estimated cost per click and other information that is critical to making the right strategic decision for a winning campaign?
Does the PPC agency you are talking to assess other critical success factors such as your website speed, appropriately placed calls to action, relevant landing pages and make transparent and easy to understand recommendations before you sign a contract with them?
A successful paid search agency partnership starts WAY before you ever sign a contract and commit a single dollar to your campaign – if the digital marketing agency you are talking to is rushing you to move forward, you should hit the brakes before they waste your money, your time and get you underwhelming results!

Universal and Transparent Pricing for All Clients

The best Paid Search agencies know their value and don’t negotiate their fees. Its not because they are inflexible – its because they are experienced! If you run into a digital marketing agency that negotiates their fees, its likely they inflated them in the first place to see what they can get away with. Our fees are transparent, fair, and universal for all our clients – guaranteed!

A Focus on Your Growth Goals and Understanding About Your Business

Your business growth goals must be at the center of everything your Google Paid Search partner does for you and creating upfront alignment about the metrics that matter most is the critical first step. Our onboarding process is all about understanding you, your brand, your past experiences, your expectations, and what success looks like so that we can tailor our Google advertising plan to your needs.
We take time in the onboarding process to deeply understand your brand position and voice so that we can create ads that meet the mark and find your ideal clients. If you need help refining your value proposition, our experienced digital marketing experts can help you with that too.

Transparent Project Management, Account Management and Communications

There is nothing worse that hiring a digital marketing agency and wondering what they are doing and when you can expect things. That’s why we have developed systems, processes and a set of commitments that make us stand out as the most transparent agency you will ever work with.
All clients get access to our ASANA project management system, get weekly project management updates, and get questions responded to within 24 hours.
Our Google advertising processes are also well defined so that you know what to expect from us. When we launch a new campaign, we always have a first check in meeting with you 2 weeks into the campaign to ensure that everything has been set up properly and we meet with you again 2 weeks after that to review the first month. We typically meet monthly after that unless there is a reason to meet sooner or more often.
The first 3 months of your Google paid search campaign are all about gathering data, A/B testing and optimizing results. Once your campaigns have been optimized and you are seeing the ROI you expect, then we move to phase 2, which is all about scaling up.

Industry Leading Dashboards, Analytics and Reporting

Our Goggle advertising team also used an industry leading metrics dashboard that tells you how your campaigns are running in real time, and we provide detailed analytics reports every month, which we walk you through in detail to make sure that you understand how your campaigns are performing and what changes we are planning to make them better.
We take a lot of time upfront to ensure your analytics accounts are set up properly, tracking codes have been installed correctly and a tracking phone number has been added – proper and detailed tracking is the only way that you can ensure that PPC campaigns are producing an ROI and we go to great lengths to put this in place.
You have a dedicated project manager and account manager on every campaign, who are watching to ensure that results are being achieved and communicating with you if there is anything that needs adjusting and who go through your analytics in detail with you.

Google Advertising Services That Help You Grow

Our Certified PPC Experts Are Here to Support Your Online Business Growth

Google AdWords Research & Strategy Development

Google AdWords Account Audit

Google Ads Management

Search & Shopping Ads

Display & Video Ads

Remarketing Ads

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Picking the Right PPC Agency is all about Transparency and Trust

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Years of Success

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Regular Customers

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Local Experts

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