How Does Calgary SEO Work and How Does It Help Me Grow My Business?
Local Search Engine Optimization or Calgary SEO is the process of deliberate optimizations to a website and its pages in order to improve the rankings of certain keywords on Google and other search engines, with the goal of getting those keywords to the top of the search engine result page in Calgary. Put more simply, Calgary SEO is all about getting your website’s main keywords on the first page of Google in Calgary and surrounding area searches.
While the goal of Calgary SEO is simple, the task of achieving these results can be more complicated. This is why its best to hire a Calgary SEO company with a proven track record for achieving results and a great reputation for outstanding service.
A company like CIPR Communications will not only help you achieve the Calgary SEO results you are looking for, but we will also help you understand the why and how of what we are doing so that you can invest in marketing confidently. Our mission is Transparent Marketing and Communications with Clear Results and everything we do for you will be done with that mission in mind.
At CIPR Communications, we describe the task of succeeding at Calgary SEO as a three-legged stool where your website is the seat at the top of the search engine results page, and the three legs are the SEO foundation that drives your website to the top of the page. The three legs of the Calgary SEO stool include: on-site SEO, great content that answers the questions your prospects and customers have about your products and services, and high-quality links from other websites. When these three elements are in place, your website’s authority grows, and your website moves to the top of search results. Read more details about these three key components of a great Calgary SEO program by scrolling down on this page or by clicking here.
CIPR communications: A Proven Calgary SEO Company
Our Calgary SEO company has worked hard for our clients over the years to produce results and our track record speaks for itself – Our Calgary SEO clients get to and stay on top of Google for their desired keywords – plain and simple – that is what we expect to achieve through our Calgary SEO services and what you can expect when you work with us.
Here are some of the clients that we proudly provide Calgary SEO Services for:
Three Components of a successful Calgary SEO Program: On-Site SEO; Great Content; Quality Links
On-Site SEO and Your Website User Experience
On-site SEO includes the structure of your website and its pages, the titles you give to the pages on your website, the words you use to describe your pages, the heading structure of your pages, the descriptions of your photos, images and videos, the number of clicks your users need to make on your website to find what they are looking for, your website speed and much more.
On-site SEO is the most technical component of our Calgary SEO services and while there are tasks on your website that our Calgary SEO specialists execute initially and monthly to ensure your on-site SEO is driving results, here is a simple explanation of what the goal of on-site SEO is all about:
On-site SEO is everything on your website that helps both people and search engines know what they will find on your website and the quality of their user experience while they are there.
Quality Content That Answers Your Prospects Questions
When it comes to online marketing and marketing of any kinds these days, most marketers will agree that content is king, and this makes sense for many reasons.
To understand why “content marketing is the only marketing left”, which was a bold statement made in 2015 by Seth Godin, who many people have called the Godfather of modern marketing, its important to also understand Google’s mission, which is to “organize the world’s information and make it universally assessable and useful.”
At the end of the day, Google is trying to provide the best answer to people’s questions and it’s the job of your content to do exactly that – provide the best answers to the questions your clients and prospects have about your products and services and to also provide a good user experience on your website while you are at it.
It really is that simple in principle. In practice, however, putting this goal into action can be more challenging because it requires companies to think a little differently about the role of marketing and sales.
In today’s digital environment, your website and other digital content must play a much bigger role in your sales process and your content needs to help your prospects down your sales funnel from awareness to consideration to decision.
To learn more about how content marketing can help your buyer down your buyer’s journey, visit our content marketing page
Get High Quality Links to Your Content to Build Authority and Drive Calgary SEO Results
The third leg of the Calgary SEO stool is link building. Links, backlinks, or inbound links are all words that describe the same thing, which is a hyperlink that points from one website to another. Link building is a very important part of any Calgary SEO program because links are one of the most important factors that Google and other search engines look at to rank web pages.
The simplest way to understand link building and why it’s so important is to think about backlinks as votes from other websites. The better a job the content on your website does answering the questions that people have about your products and services, the more likely you are to build links from other website to your website and these links provide a signal to Google and other search engines that your website had great information worth putting at the top of the search results.
When it comes to link building to support your Calgary SEO program, quality is better than quantity and this is where a Calgary SEO company like CIPR Communications can help you most. There really is no magic when it comes to building high quality links to your website – its work that needs to be thoughtfully executed month after month – and is a key component of our expertly developed Calgary SEO services.