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Calgary SEO Services

Our proven Calgary SEO services will help you grow your business with confidence. Our Calgary SEO solutions are focused on helping you rank on Google’s first page for the keywords that your local Calgary buyers are searching. Let our Calgary SEO specialists show you how we help businesses like yours turn your website into a high-ranking revenue generating asset today.

How Does Calgary SEO Work and How Does It Help Me Grow My Business?

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Local Search Engine Optimization or Calgary SEO is the process of deliberate optimizations to a website and its pages in order to improve the rankings of certain keywords on Google and other search engines, with the goal of getting those keywords to the top of the search engine result page in Calgary. Put more simply, Calgary SEO is all about getting your website’s main keywords on the first page of Google in Calgary and surrounding area searches.

While the goal of Calgary SEO is simple, the task of achieving these results can be more complicated. This is why its best to hire a Calgary SEO company with a proven track record for achieving results and a great reputation for outstanding service.

A company like CIPR Communications will not only help you achieve the Calgary SEO results you are looking for, but we will also help you understand the why and how of what we are doing so that you can invest in marketing confidently. Our mission is Transparent Marketing and Communications with Clear Results and everything we do for you will be done with that mission in mind.

At CIPR Communications, we describe the task of succeeding at Calgary SEO as a three-legged stool where your website is the seat at the top of the search engine results page, and the three legs are the SEO foundation that drives your website to the top of the page. The three legs of the Calgary SEO stool include: on-site SEO, great content that answers the questions your prospects and customers have about your products and services, and high-quality links from other websites. When these three elements are in place, your website’s authority grows, and your website moves to the top of search results. Read more details about these three key components of a great Calgary SEO program by scrolling down on this page or by clicking here.

CIPR communications: A Proven Calgary SEO Company

Our Calgary SEO company has worked hard for our clients over the years to produce results and our track record speaks for itself – Our Calgary SEO clients get to and stay on top of Google for their desired keywords – plain and simple – that is what we expect to achieve through our Calgary SEO services and what you can expect when you work with us.

Here are some of the clients that we proudly provide Calgary SEO Services for:

Three Components of a successful Calgary SEO Program: On-Site SEO; Great Content; Quality Links

On-Site SEO and Your Website User Experience

On-site SEO includes the structure of your website and its pages, the titles you give to the pages on your website, the words you use to describe your pages, the heading structure of your pages, the descriptions of your photos, images and videos, the number of clicks your users need to make on your website to find what they are looking for, your website speed and much more.

On-site SEO is the most technical component of our Calgary SEO services and while there are tasks on your website that our Calgary SEO specialists execute initially and monthly to ensure your on-site SEO is driving results, here is a simple explanation of what the goal of on-site SEO is all about:

On-site SEO is everything on your website that helps both people and search engines know what they will find on your website and the quality of their user experience while they are there.

Quality Content That Answers Your Prospects Questions

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When it comes to online marketing and marketing of any kinds these days, most marketers will agree that content is king, and this makes sense for many reasons.

To understand why “content marketing is the only marketing left”, which was a bold statement made in 2015 by Seth Godin, who many people have called the Godfather of modern marketing, its important to also understand Google’s mission, which is to “organize the world’s information and make it universally assessable and useful.”

At the end of the day, Google is trying to provide the best answer to people’s questions and it’s the job of your content to do exactly that – provide the best answers to the questions your clients and prospects have about your products and services and to also provide a good user experience on your website while you are at it.

It really is that simple in principle. In practice, however, putting this goal into action can be more challenging because it requires companies to think a little differently about the role of marketing and sales.

In today’s digital environment, your website and other digital content must play a much bigger role in your sales process and your content needs to help your prospects down your sales funnel from awareness to consideration to decision.

To learn more about how content marketing can help your buyer down your buyer’s journey, visit our content marketing page

Get High Quality Links to Your Content to Build Authority and Drive Calgary SEO Results

The third leg of the Calgary SEO stool is link building. Links, backlinks, or inbound links are all words that describe the same thing, which is a hyperlink that points from one website to another. Link building is a very important part of any Calgary SEO program because links are one of the most important factors that Google and other search engines look at to rank web pages.

The simplest way to understand link building and why it’s so important is to think about backlinks as votes from other websites. The better a job the content on your website does answering the questions that people have about your products and services, the more likely you are to build links from other website to your website and these links provide a signal to Google and other search engines that your website had great information worth putting at the top of the search results.

When it comes to link building to support your Calgary SEO program, quality is better than quantity and this is where a Calgary SEO company like CIPR Communications can help you most. There really is no magic when it comes to building high quality links to your website – its work that needs to be thoughtfully executed month after month – and is a key component of our expertly developed Calgary SEO services.

Want to learn more about Calgary SEO Services?
Here are a few FAQs that might help

With all of the different marketing and communications investment options available today, many companies ask us why they should invest in Calgary SEO services and if you are a locally based company, the answer is simple – because people in Calgary are searching for your products and services on search engines and they trust local search results.

But local SEO can take time and should be considered a long-term investment – unfortunately, there are no quick wins on the SEO world, but the time spent on getting your company to the top of Google’s local search engine results page is the best investment you can make for your brand long term.

There are a couple reasons for this. First, once you reach the top of Google’s results, your website will become your best and most reliable sales tool and the gift that keeps on giving. Unlike Paid Search ads or other short term advertising approaches which literally disappear as soon as your stop investing in them, SEO results can have a lasting impact and can continue to drive revenue long term.

Second, investing in Calgary SEO services can help you to optimize your service and product offering by forcing you to think about your unique value proposition, how you position your brand in the market, how to provide value to your prospects in a way that drives more sales through other marketing channels and how to structure your website in a way that makes your company visible, easy to understand and desirable to work with. When you work with a Calgary SEO expert, the optimization process is all about thinking about how to improve the way you communicate to your prospects and customers over time and as many business owners know, its just an important to work on your business than it is to work in your business.

Third, a high ranking, well optimized website that effectively drives leads and helps you grow your business is a valuable, saleable asset. A well optimized and highly visible website is very similar to owning a highly visible commercial property in a great location where your customers are – maybe even more valuable because when it comes to Calgary SEO, you are more likely to reach potential buyers that are located more broadly than just around your physical building.

The cost of Calgary SEO services depends on many factors, including whether your company is starting from scratch and how competitive your industry is online, as well as the structure and effectiveness or your current website.

Our local SEO services packages can start as low as around $1,000 per month, but the average company invests closer to around $2,000 – $2,500 per month on a bundle of services that include Calgary SEO and Content Marketing, which both need to be done to drive Calgary SEO results. Some companies in some industries need to spend more to achieve first page results on Google.

The best way to determine how much your company should invest in Calgary SEO Services is to talk to one of our Calgary SEO experts, who can help you understand how competitive your industry is and what it will take to succeed.

The amount of time it takes to achieve top ranking SEO results in Calgary varies a lot between companies and industries, but its important to understand that seeing results from SEO takes time. This can be very frustrating for many companies, and we talk to a lot of business owners and marketing managers who tell us that they have ben investing in SEO and they are not seeing results. Before we get into that, here are a few rough estimates on what we typically see.

Typically, it can take anywhere from 6 – 18 months to get a company ranking on Google’s first page for a good number of keywords. In some cases, it can take longer. This is a long time to invest before knowing if your investment will pay off, so its critically important for you to select a Calgary SEO company that is committed to absolute transparency – at CIPR Communications, our mission is transparent marketing and communications with clear results, and we take transparency VERY seriously.

Because SEO results can take time to achieve, your Calgary SEO company should provide you with monthly reports about the activities they have been working on for you, as well how your keyword rankings are tracking every single month. Your Calgary SEO specialist should also explain the report to you clearly and answer any and all questions you have – at least monthly. Your Calgary SEO specialist should also be transparent upfront about the keywords that you have collectively decided to work on, how much search volume those keywords get on average per month and where your company ranks for each keyword when you start paying for Calgary SEO services and over time.

Finally, while it may take some time to get to the first result on Google, you should expect to see movement on the right direction monthly. And if you are not seeing any positive movement or your Calgary SEO expert tells you that you are on the first page of Google with keywords, but you are seeing no website traffic and conversion growth or things just don’t feel right, you should be able to challenge your Calgary SEO company and they should be able to show you very clearly what they are doing and why.

If they can’t, then you should get a second opinion – we’ve seen it all and we are here to help!

While Calgary SEO services add value to most local Calgary businesses, SEO is more valuable for some companies and industries than others. The best way to understand whether Calgary SEO services are right for your business is to get in touch with our Calgary SEO expert, who can help you for free – we guarantee that we will help you to determine whether Calgary SEO is right for you free of charge and that we will tell you if we think its not worth the investment.

When it comes to determining whether Calgary SEO is the right investment for your business, our Calgary SEO specialists will start with doing some keyword research to understand to what extent Calgary residents are searching for your products and services online and how competitive your industry is – the great thing about Calgary SEO and digital marketing in general is that there are a lot of tools on the market that can help us to determine these things – in fact, keyword research is the new market demand analysis.

If you want to dig deeper, we offer valuable paid services that can help you not only determine whether Calgary SEO is the right investment for your business but can tell you exactly what to do and how much its going to cost. These services include our detailed competitive analysis report, our digital marketing blueprint and 12-month tactical plan and our website quality audit for SEO.

We always recommend starting with a call with one of our Calgary SEO specialists, who will provide you with a free assessment and can answer any questions you have.

Local SEO is all about optimizing your website around your Google My Business (GMB) page, which is a property that Google makes available to businesses looking to generate local foot traffic. Your GMB profile is the window that pops up on the right side of Google’s search engine results page, which offers directions to your business, your phone number, your website URL, your business hours, and many other pieces of critical information that your customers might be looking for about your business. When it comes to succeeding in local SEO in Calgary, its all about making sure that your GMB profile is optimized and up to date with information about your business and offerings and to ensure that your business name, address, and phone number (NAP) is consistent everywhere where it exists online.

Local Calgary SEO is also about making sure your business shows up in all Calgary online directories, as well as anywhere else it makes sense based on where your prospects and customers may be searching. Additionally, local Calgary SEO services are aways also focused on writing and creating high quality content that answers the questions your prospects are looking for answers to in order to make the best decision about which company to visit and do business with.

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