At CIPR Communications, we understand for your digital marketing to be truly effective you have to know who you are talking to. However, we know it can be difficult to reach your intended audience in an industry that is often quite saturated. That is why creating a strong marketing plan for your tourism operator business is so essential.
Our team of experts believe in a strategy-first approach. When there is no strategy there is no clear path forward and unfocused tactics can mean you are wasting your money.
When we start to create marketing plans for tourism operators, we focus on the following aspects:
A Great Public Relations Strategy
A public relations strategy is critical to the marketing success of your tourism business. We will work collaboratively with you to identify community events, industry and community campaigns, and partnerships that ensure your business has a positive reputation in your target markets and within the industry.
We also suggest community building as a great way to approach marketing within the tourism industry. Events are a great way to put your business on the map within the industry and can even draw attention to your physical location if you have one.
When building a tourism operator marketing plan, we also map out opportunities to have your business as a trusted source for local news. We create a media plan that allows us to highlight your accomplishments on TV, radio, print, and online.
An Organic Social Media Reach
We are always increasing our knowledge when it comes to the tourism industry and social media. We work with a variety of tourism related businesses looking for clarification about how they should be approaching social media for their business.
Growing your social media organically is the perfect starting point for increased reach as you connect with your audience in an engaging way. It is important to consider where your target audience will be online. Are you trying to reach a more professional crowd? Try Linkedin! Have lots of creative visuals that you want to show off? Sounds like Instagram is the platform for you! Once you know where your audience will be online, it’s time to show them what your tourism operator is all about! We believe that every tourism operator requires a focused social media approach as part of your marketing plan.
Strategic Email Newsletters
You many have never considered the impact that a well-planned and strategic email newsletter can have within the tourism marketing space. The strategies we develop are more than just your typical eblast – they are targeted, precise, and engaging, allowing you to deepen your relationships with customers as well as prospects.
Plus, our email marketing solutions adhere to the fundamental and ethical principles of email marketing to ensure your customers place their trust in you. CIPR Communications prides itself in understand anti-spam laws so their clients are always compliant.
As we work with clients, we know the right trigger points within a tourism marketing plan for upping our email marketing game through tools like marketing automation. One of our favourite marketing automation tactics for tourism marketing plans? Special offers and discounts on a customer’s birthday!
A Search Engine Optimization or SEO Plan
When it comes to search engine optimization (SEO) we take the approach of adapting to the current digital environment. This adaptive mindset and innovative SEO strategies are the only way you stand a chance at reaching the top of any search engine results page. Our SEO methodology ensures we utilize only the best and latest tourism industry practices.
We know that SEO requires reviews – and that great reviews can be leveraged across platforms and approaches with your marketing plan. A part of our marketing plan will be to ensure that your business has great reviews online. This suggests great brand management and reputation in the online space, which is ultimately where your audience will go first to find out more information about your business.
We focus on Google, Facebook, LinkedIn, TripAdvisor, and many others. We create campaigns to encourage your existing customers to leave a positive review or recommendation of your business. We find the right avenues to share those reviews, and ensure we are replying to every comment left on the various review channels by customers.
The CIPR Difference
At CIPR we will work collaboratively with you to develop the most effective marketing plan for your tourism operator! Contact us today to get started!