At CIPR Communications, we understand for your digital marketing to be truly effective you have to know who you are talking to. However, we know it can be difficult to reach your intended audience in an industry that is often saturated. That is why creating a strong marketing plan for your consumer services business is so essential.
When we start to create marketing plans for consumer services, we focus on the following aspects:
A Great Public Relations Strategy
A public relations strategy is critical to the marketing success of your consumer service business. We will work collaboratively with you to identify community events, industry and community campaigns, and partnerships that ensure your business has a positive reputation in your target markets and within the industry.
When building a consumer services marketing plan, we also map out opportunities to have your business as a trusted source for local news. We create a media plan that allows us to highlight your accomplishments on TV, radio, print, and online.
We are always increasing our knowledge when it comes to the consumer services industry and social media. We work with a variety of consumer related services looking for clarification about how they should be approaching social media for their business.
Strategic Email Newsletters
You many have never considered the impact that a well-planned and strategic email newsletter can have within the consumer services marketing space. The strategies we develop are more than just your typical eblast – they are targeted, precise, and engaging, allowing you to deepen your relationships with customers as well as prospects.
As we work with clients, we know the right trigger points within a consumer services marketing plan for upping our email marketing game through tools like marketing automation. One of our favourite marketing automation tactics for consumer services marketing plans? Special offers and discounts on a customer’s birthday!
We focus on Google, Facebook, LinkedIn, TripAdvisor, and many others. We create campaigns to encourage your existing customers to leave a positive review or recommendation of your business. We find the right avenues to share those reviews, and ensure we are replying to every comment left on the various review channels by customers.
The CIPR Difference
At CIPR we will work collaboratively with you to develop the most effective marketing plan for your consumer service! Contact us today to get started!