Our team of experts believe in a strategy-first approach. When there is no strategy there is no clear path forward and unfocused tactics can mean you are wasting your money.
When we start to create marketing plans for health services, we focus on the following aspects:
A public relations strategy is critical to the marketing success of your health service business. We will work collaboratively with you to identify community events, industry and community campaigns, and partnerships that ensure your business has a positive reputation in your target markets and within the industry
We also suggest community building as a great way to approach marketing within the health industry. Events are a great way to put your business on the map within the industry and can even draw attention to your physical location if you have one.
When building a health services marketing plan, we also map out opportunities to have your business as a trusted source for local news. We create a media plan that allows us to highlight your accomplishments on TV, radio, print, and online.
An Organic Social Media Reach
We are always increasing our knowledge when it comes to the health services industry and social media. We work with a variety of health-related services looking for clarification about how they should be approaching social media for their business.
Strategic Email Newsletters
You many have never considered the impact that a well-planned and strategic email newsletter can have within the health services marketing space. The strategies we develop are more than just your typical eblast – they are targeted, precise, and engaging, allowing you to deepen your relationships with customers as well as prospects.
As we work with clients, we know the right trigger points within a health services marketing plan for upping our email marketing game through tools like marketing automation. One of our favourite marketing automation tactics for health services marketing plans? Special offers and discounts on a customer’s birthday!
We know that SEO requires reviews – and that great reviews can be leveraged across platforms and approaches with your marketing plan. A part of our marketing plan will be to ensure that your business has great reviews online. This suggests great brand management and reputation in the online space, which is ultimately where your audience will go first to find out more information about your business.
We focus on Google, Facebook, LinkedIn, TripAdvisor, and many others. We create campaigns to encourage your existing customers to leave a positive review or recommendation of your business. We find the right avenues to share those reviews, and ensure we are replying to every comment left on the various review channels by customers.
The CIPR Difference
At CIPR we will work collaboratively with you to develop the most effective marketing plan for your health service! Contact us today to get started!