Google’s Local Search Ranking Factors
Local results are based primarily on relevance, proximity, and prominence. A combination of these factors helps
Google find the best match for your search.
Relevance refers to how well a local Business Profile matches what a user is searching for. Complete, accurate and detailed business information will help Google better understand your business and match your profile to relevant searches.
Prominence refers to how well a business is known. Google’s search algorithm bases its results on several factors from across the internet, including backlinks, articles, directories, website traffic, as well as Google reviews and score. More reviews and positive ratings can improve your business’ local ranking.
Proximity considers the distance from the person searching to the business location. If a user doesn’t specify a location in their search, Google will calculate distance based on what we do know about their location
Did You Know?
46%
Local Information
Nearly half (46%) of all Google searches consist of users seeking local information.
76%
Unknown Vendor
Over 76% of people searching for a business or service do not have a particular vendor in mind.
78%
Convert To In-Store Purchase
78% of location-specific mobile searches result in an in-store purchase.
Local Search Rankings
When ranking your business among your competitors, Google takes into account the distance from the user searching to determine rankings. Currently, your company’s website (and your competitor’s websites) are pinned to a fixed location. The further the distance from the searcher, the lower your SERP ranking.
Proximity Booster strategically pins landing pages throughout your geographical target area to convince Google’s search algorithm that your business is closer to the location of the person searching, than it actually is. These landing pages are also designed to match your prospect’s keyword search, increasing your businesses relevance contributing to your SERP ranking. The higher you rank on a SERP, the more website and customer traffic you will get, which results in more sales.
Our Solution
Local Landing Pages
Proximity Optimization
Geo-Grid Reporting
GBP Postings
GBP Deployment
Business Citations
Results Driven
Proximity Booster will gradually grow your local ranking throughout your target area. CIPR will provide monthly a variety of additional support services as part of your Proximity Booster Package including reporting on your company’s geo-related ranking, increased website traffic, and Google Business Profile interaction.
Results: A Calgary-based health services client who saw a drastic change in local results after implementing the Proximity Booster, and a local SEO program.
Proximity Booster users noticed significant increase in:
- Phone Calls
- Direction Requests
- Website Referrals
- Map Views
- Search Views
- Brand Searches
- Category Searches
Proximity Booster Packages
CIPR will provides varying levels of each service depending on the package best suited for your business. Our team will do a preliminary audit of your business, and make suggestions based on factors inlcuding; business model, industry, location, market, current SEO ranking, etc.
Proximity Locators
-
- Neighbourhood
- $265CAD/mo
- Save 20% with Annual
Upfront - 2 Keyword/Categories
- 5 Optimized Locations/Suburbs
- 10 Landing pages
- GMB 8 PT Proximity Optimization
- 43 Business Listings Created
- 2 GMB Posts/mo
- 5 km Proximity Boosting Radius
- < 49,000 Population Reached
-
- Small
- $495CAD/mo
- Save 20% with Annual
Upfront - 5 Keyword/Categories
- 10 Optimized Locations/Suburbs
- 50 Landing Pages
- GMB 8 PT Proximity Optimization
- 43 Business Listings Created
- 2 GMB Posts/mo
- 10 km Proximity Boosting Radius
- < 49,000 Population Reached
-
- Medium
- $960CAD/mo
- Save 20% with Annual
Upfront - 5 Keyword/Categories
- 20 Optimized Locations/Suburbs
- 100 Landing Pages
- GMB 8 PT Proximity Optimization
- 43 Business Listings Created
- 2 GMB Posts/mo
- 15 km Proximity Boosting Radius
- < 99,000 Population Reached
-
- Large
- $1,620CAD/mo
- Save 20% with Annual
Upfront - 5 Keyword/Categories
- 40 Optimized Locations/Suburbs
- 200 Landing Pages
- GMB 8 PT Proximity Optimization
- 43 Business Listings Created
- 2 GMB Posts/mo
- 20 km Proximity Boosting Radius
- < 149,000 Population Reached
-
- Enterprise
- $495CAD/mo
- Save 20% with Annual
Upfront - TBD Keyword/Categories
- TBD Optimized Locations/Suburbs
- TBD Landing Pages
- GMB 8 PT Proximity Optimization
- 43 Business Listings Created
- TBD GMB Posts/mo
- 20+ km Proximity Boosting Radius
- < 150,000+ Population Reached
Proximity Landing Pages
-
- Local
- $40CAD/mo
- 2 Keyword/Categories
- 5 Optimized Locations/Suburbs
- 10 Landing Pages
- 5 km Proximity Boosting Radius
-
- Neighbourhood
- $75CAD/mo
- 2 Keyword/Categories
- 10 Optimized Locations/Suburbs
- 20 Landing Pages
- 10 km Proximity Boosting Radius
-
- Small
- $165CAD/mo
- 5 Keyword/Categories
- 10 Optimized Locations/Suburbs
- 50 Landing Pages
- 10 km Proximity Boosting Radius
-
- Medium
- $265CAD/mo
- 5 Keyword/Categories
- 20 Optimized Locations/Suburbs
- 100 Landing Pages
- 15 km Proximity Boosting Radius
-
- Large
- $465CAD/mo
- 5 Keyword/Categories
- 40 Optimized Locations/Suburbs
- 200 Landing Pages
- 20 km Proximity Boosting Radius
Speak with an expert from our team
Give us 30 minutes and we’ll show you how we can help you achieve better results.
