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Proximity Booster

The Google Proximity Booster is a tool that combines geo-located landing pages and optimized Google Business Profile to increase your company’s visibility among Search Engine Results Pages (SERP) by increasing organic traffic. We build SEO optimized pages designed specifically to direct traffic to your website, and promote your SEO rankings.

Google’s Local Search Ranking Factors

Local results are based primarily on relevance, proximity, and prominence. A combination of these factors helps
Google find the best match for your search.

local-ranking-factor

Relevance refers to how well a local Business Profile matches what a user is searching for. Complete, accurate and detailed business information will help Google better understand your business and match your profile to relevant searches.

Prominence refers to how well a business is known. Google’s search algorithm bases its results on several factors from across the internet, including backlinks, articles, directories, website traffic, as well as Google reviews and score. More reviews and positive ratings can improve your business’ local ranking.

Proximity considers the distance from the person searching to the business location. If a user doesn’t specify a location in their search, Google will calculate distance based on what we do know about their location

Did You Know?

Local Information

46%

Local Information

Nearly half (46%) of all Google searches consist of users seeking local information.

Unknown Vendor 1

76%

Unknown Vendor

Over 76% of people searching for a business or service do not have a particular vendor in mind.

Convert To In Store Purchase

78%

Convert To In-Store Purchase

78% of location-specific mobile searches result in an in-store purchase.

Local Search Rankings

When ranking your business among your competitors, Google takes into account the distance from the user searching to determine rankings. Currently, your company’s website (and your competitor’s websites) are pinned to a fixed location. The further the distance from the searcher, the lower your SERP ranking.

Proximity Booster strategically pins landing pages throughout your geographical target area to convince Google’s search algorithm that your business is closer to the location of the person searching, than it actually is. These landing pages are also designed to match your prospect’s keyword search, increasing your businesses relevance contributing to your SERP ranking. The higher you rank on a SERP, the more website and customer traffic you will get, which results in more sales.

Our Solution

landing page
Local Landing Pages
Local Information 1
Proximity Optimization
Geo Grid Reporting
Geo-Grid Reporting
GBP Postings
GBP Postings
GBP Deployment
GBP Deployment
Business Citations
Business Citations
Results Driven

Results Driven

Proximity Booster will gradually grow your local ranking throughout your target area. CIPR will provide monthly a variety of additional support services as part of your Proximity Booster Package including reporting on your company’s geo-related ranking, increased website traffic, and Google Business Profile interaction.

Results: A Calgary-based health services client who saw a drastic change in local results after implementing the Proximity Booster, and a local SEO program.

Proximity Booster users noticed significant increase in:

  • Phone Calls
  • Direction Requests
  • Website Referrals
  • Map Views
  • Search Views
  • Brand Searches
  • Category Searches

Proximity Booster Packages

CIPR will provides varying levels of each service depending on the package best suited for your business. Our team will do a preliminary audit of your business, and make suggestions based on factors inlcuding; business model, industry, location, market, current SEO ranking, etc.

Proximity Booster

All costs are represented as local currency, excluding taxes

    • Neighbourhood
    • MONTHLY RRP375
    • CATEGORIES AND KEYWORDS2
    • LOCATION / NEIGHBORHOOD OPTIMIZED25
    • TOTAL LANDING PAGES50
    • PROXIMITY BOOSTING TARGET
      (UP TO)6.2 MILES
    • POPULATION REACHED (APPROX) <100,000
    • Small
    • MONTHLY RRP475
    • CATEGORIES AND KEYWORDS3
    • LOCATION / NEIGHBORHOOD OPTIMIZED25
    • TOTAL LANDING PAGES75
    • PROXIMITY BOOSTING TARGET
      (UP TO)6.2 MILES
    • POPULATION REACHED (APPROX) <100,000
    • Medium
    • MONTHLY RRP650
    • CATEGORIES AND KEYWORDS5
    • LOCATION / NEIGHBORHOOD OPTIMIZED25
    • TOTAL LANDING PAGES125
    • PROXIMITY BOOSTING TARGET
      (UP TO)9.3 MILES
    • POPULATION REACHED (APPROX) <100,000
    • Large
    • MONTHLY RRP975
    • CATEGORIES AND KEYWORDS6
    • LOCATION / NEIGHBORHOOD OPTIMIZED40
    • TOTAL LANDING PAGES240
    • PROXIMITY BOOSTING TARGET
      (UP TO)12 MILES
    • POPULATION REACHED (APPROX) <100,000
    • Enterprise
    • MONTHLY RRP5000+
    • CATEGORIES AND KEYWORDSPOA
    • LOCATION / NEIGHBORHOOD OPTIMIZEDPOA
    • TOTAL LANDING PAGESPOA
    • PROXIMITY BOOSTING TARGET
      (UP TO)12+ MILES
    • POPULATION REACHED (APPROX) <100,000

ALL PACKAGES INCLUDE:


Gbt 8pt proximity optimization and/or review,


Gbp grid reporting and metrics that matter


Longitude and latitude grid accuracy on selected keywords and locations


Business listings created/managed

Proximity Network

    • Neighbourhood
    • MONTHLY RRP100
    • CATEGORIES AND KEYWORDS2
    • LOCATION / NEIGHBORHOOD OPTIMIZED25
    • TOTAL LANDING PAGES50
    • Small
    • MONTHLY RRP150
    • CATEGORIES AND KEYWORDS3
    • LOCATION / NEIGHBORHOOD OPTIMIZED25
    • TOTAL LANDING PAGES75
    • Medium
    • MONTHLY RRP225
    • CATEGORIES AND KEYWORDS5
    • LOCATION / NEIGHBORHOOD OPTIMIZED25
    • TOTAL LANDING PAGES125
    • Large
    • MONTHLY RRP375
    • CATEGORIES AND KEYWORDS6
    • LOCATION / NEIGHBORHOOD OPTIMIZED40
    • TOTAL LANDING PAGES240
    • Enterprise
    • MONTHLY RRP5000+
    • CATEGORIES AND KEYWORDSPOA
    • LOCATION / NEIGHBORHOOD OPTIMIZEDPOA
    • TOTAL LANDING PAGESPOA

NEXT STEPS


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