Building positive relationships and trust between media, the public and your brand is the main goal of public and media relations. While the general concept has not changed much over the years, the methods of building trust and the number of different types of media has.
In today's PR environment, brands have a lot more options when it comes to building media relationships and creating brand champions, including traditional media, social media and industry influencers, industry publications, bloggers, vloggers, podcasters and other media creators. With the explosion of social media, brand now also have a much more direct way of engaging their current and future customers and turning them into brand ambassadors.
Stakeholder relations is the practice of forging mutually beneficial connections with third party groups and individuals that have a stake in what your company is doing - whether its a board of directors or shareholders, government, municipalities or communities where your company operates or broader stakeholder groups such as special interest groups and activists, stakeholders can have a significant impact on many businesses.
Stakeholder relations is an activity that requires strategic direction and planning, well thought out communications, considerable effort and careful tracking.
Our team is loaded with experts in stakeholder relations ready to help your business build meaningful and lasting relationship that can propel your brand.
Corporate communications refers to the formal and informal communications between a company and all of its stakeholders, including employees, management, board of directors, as well as customers, media, government and other stakeholders.
CIPR Communications is set up to become your corporate communications department or to support your existing team by providing strategic direction, organization and advice.
Social Media Management
Social media has permanently changed the way that brands interact with the market. Consumers today follow brands online through social media channels and this has created an incredible opportunities for companies willing to use these channels to their advantage.
Social media can be a powerful tool to tell your corporate story, create brand ambassadors, provide real time customer service and more. Today's consumers often look to a brands social media activity prior to making purchase decisions and follow brands to keep up on company announcements, news and activities.
Online reviews and testimonials are an increasingly important part of many companies' digital presence and sales process and should be part of your brand's marketing mix.
There are several tools available to automate the process of asking clients for reviews and there are also manual methods to accomplish the same goal.
We have access to industry leading tools that can help your brand grow the number and quality of reviews on the most popular platforms, including Google, Facebook, Trip Advisor and many more.