Public Relations

Building positive relationships and trust between media, the public and your brand is the main goal of public and media relations. While the general concept has not changed much over the years, the methods of building trust and the number of different types of media has.

In today's PR environment, brands have a lot more options when it comes to building media relationships and creating brand champions, including traditional media, social media and industry influencers, industry publications, bloggers, vloggers, podcasters and other media creators. With the explosion of social media, brand now also have a much more direct way of engaging their current and future customers and turning them into brand ambassadors.

Corporate communications refers to the formal and informal communications between a company and all of its stakeholders, including employees, management, board of directors, as well as customers, media, government and other stakeholders.

CIPR Communications is set up to become your corporate communications department or to support your existing team by providing strategic direction, organization and advice.

Online reviews and testimonials are an increasingly important part of many companies' digital presence and sales process and should be part of your brand's marketing mix.

There are several tools available to automate the process of asking clients for reviews and there are also manual methods to accomplish the same goal.

We have access to industry leading tools that can help your brand grow the number and quality of reviews on the most popular platforms, including Google, Facebook, Trip Advisor and many more.