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Digital marketing agencies provide a range of strategies and tactics that can be used, altogether or in varying configurations, to promote your business online. Social media marketing is only one of these. It works hand-in-hand with other tools to build your following, leading to increased sales. How does social media tie into digital marketing?


Social media marketing: immediate impact, broad appeal, targeted communication

The power of social media lies in its ability to spread the word almost instantly. If you have developed a large following on any platform, you can immediately inform a lot of people about a new development in your business. The right content can quickly go viral as a result of a single post.


Paradoxically, although social media is designed for reaching high numbers of people, it also offers the ability to target specific audiences. Even if your followers don’t number in the hundreds of thousands, they are presumably people with a particular interest in your products or services. As a result, every time you tweet or post a Facebook update, you instantly reach all the right people.


The connection between social media and SEO

Search engine optimization (SEO) is one of the most critical aspects of digital marketing. Not many people realize that strong links exist between SEO and social media. Backlinks have always been an essential factor in search engine ranking, as Google takes note of them and factors them into its calculations. However, this is relatively easy to manipulate, and people have used black-hat SEO tactics to boost their rankings artificially through backlinks. As a result, Google placed limitations on the use of backlinks as an SEO strategy. 


Instead, Google looks to social signals, such as Tweets and Facebook posts. The more followers you have, and the more people view your content through social media, the better your search engine rankings will be. Google will rank your website and other content higher if it sees that many people regard you as a credible source. The search engine also watches your level of social influence by looking at your reach, relevance and engagement. The more you like and comment, and the more you are liked and commented on, the more your ranking will grow.


Let us help you grow your social media following

Social media marketing should be an integral part of a broader online marketing strategy.  A digital marketing agency will help you to grow your social media following and then leverage that growth to boost your online presence overall. CIPR Communications is a digital marketing agency in Calgary, AB. Contact us for help developing your social media presence and creating an effective digital marketing strategy.

The link between a digital marketing agency and social media


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