Content Mapping

Content mapping is a crucial step in developing a successful digital marketing strategy. It involves evaluating your existing content and identifying any gaps or areas for improvement. By mapping out your content, you can ensure that each piece aligns with your overall marketing goals and target audience.

We’ll audit your existing content, identify any gaps in your content library, create new content and complete keyword research to ensure your content is reaching your audience and performing well on Google.

By proactively mapping out your content, you can ensure a consistent and strategic approach to your digital marketing efforts. It will also help you target specific stages of the customer journey and cater to the needs and interests of your target audience.

Content Mapping


CIPR Communications

Log in to your author account at CIPR Communications, a leading public relations firm in Calgary. Gain access to our content creation tools and resources.