In a digital marketing strategy, various types of promotional messages and online offers should be included to attract potential customers and increase conversion rates. Offers are incentives or promotions that businesses use to entice their target audience to take a desired action.

Offers could include discounts, promotions, free trials, samples, contests, giveaways, exclusive access or insider access. Compelling offers are essential to attract target consumers through various digital marketing channels and to increase conversion rates. By providing incentives, businesses can grab attention, build trust, and create a sense of urgency, ultimately leading to higher conversion rates and increased sales.