Grow Your Business with a Website that Works for You
Calgary Website Design & Development Services
CIPR Communications is your local Web Designer in Calgary with unparalleled processes and a proven track record of internet marketing success. Our Calgary based digital marketing company specializes in websites that help clients meet their business goals. From our beautiful designs to our client-focused approach, when you work with our team of experts on your new website, your business objectives will always be our most important consideration.
Our website design services have been expertly developed around the needs of our clients, who tell us that they want beautiful websites that effectively showcases their brand, products and services, stand out amongst competitors, and generates quality leads and sales. When you work with us on your website development project in Calgary – that is exactly what you can expect us to deliver.
In addition to delivering a great website at the end of our web design project with you, we will take you through our proven step-by-step design & development process to help you think through your overall digital presence and online user experience in order to set your company up for digital marketing success.
To accomplish this, our full-service digital marketing agency carefully follows Google webmaster guidelines, latest trends in responsive web design & development, and conversion rate optimization best practices – Our design & development approach always puts search engine marketing at the forefront.
In most cases, our design agency will build you responsive website on a WordPress content management system, but our experienced digital marketing experts can design & develop sites on most CMS platforms available on the market today. Regardless of the platform we build on, our responsive web design and development approach will be customized for your business and its needs.
Check Out Some Calgary-Based Websites
We Designed and Built
AWARD WINNING WEB DESIGNER IN CALGARY
For several consecutive years, CIPR Communications has been recognized globally by the Web Marketing Awards for several websites that we took through design & development in partnership with clients. These awards are a testament to our commitment to high-quality work.
We are thrilled that the Willow Lake Metis Nation and MRO Electronics websites were both named 2022 Web Award winners in their respective categories. These awards serve as a testament to our team’s hard work and dedication to delivering online marketing solutions.
We are also proud to share that in 2021, the Metis Crossing site won the Education Standard of Excellence Award, while the Quaaout Lodge and Talking Rock Golf Resort website received The Outstanding Website Award. These accolades highlight our team’s expertise in creating award-winning websites that meet our clients’ internet marketing needs.
We look forward to continuing to provide advance web solutions that exceed our clients’ expectations and push the boundaries of web design & development.
The Best Website Designers in Calgary Focus on A Well Thought Out Process – Here is Ours
CIPR Communications Website Development Phases & Checkpoints
CIPR Communications’ website design & development phases and checkpoints are outlined in the image below. Our entire process is collaborative, from beginning to end. Our digital marketing specialists, design experts and development team are involved the whole time to keep the project on track and on brand. below is a more detailed description of our entire process for responsive web design & development.
Design & Content Collaboration – Pre-Development
Close collaboration between CIPR Communications and your team is important during the design process – this is often when our design experts work most closely with you to get aligned on the look and feel of your new site. Depending on where your company is starting from a content perspective, we sometimes also provide additional content marketing services at this phase of the project – as a digital marketing agency, we always look for opportunities to help our clients win at online marketing and to be found through organic search – and it’s during this phase of your web design & development project that we can set you up for success utilizing advanced content marketing services.
DESCRIPTION OF CIPR'S WEBSITE DESIGN PROCESS
Client Onboarding
Client Onboarding
Our client onboarding process starts off with a questionnaire that is all about you! How do you like to communicate, what is your personality type, how involved do you want to be, what is your favourite day-time beverage – we want to get to know you, your style and your preferences so that we can tailor ourselves to you for the ultimate client experience. During this part of the process, we also work with you to gain access to all of the digital assets we will need to get the project done.
Conversion Architecture
Conversion Architecture
The next phase of the project involved us building a site map and conversion architecture and we kick off the content drafting and message alignment process. Once the draft site map is completed, we present it to you for feedback and approval. Content can take longer to complete, so you will receive progress reports from us weekly. During this phase, we also start gathering or creating the digital assets that will be needed to complete the website design project, including photos, videos, and design elements.
Design Mockup
Design Mockup
Now the real fun part begins – the mockup stage! This is when you get a first glimpse of your website vision coming to life. We first deliver a PDF mockup of your homepage so that you can get a feel for what the site will look like. During this stage, we work with you until you are fully satisfied with the look and feel of your company’s new “online home”. After you have signed off on your homepage mockup, we produce a mockup on your interior page or pages and go through a similar process of review, adjustment, and approval once you are happy.
Website Development
Website Development
At this stage, we go into development, so you will hear from us less as we bring your website vision to life. During this stage, you will get =a clear timeline from us about when this part of the project will be complete, and you will hear from us at least weekly to get progress updates and to discuss any assets or information we may need to get the project done. You will of course be able to track every single task and timelines in ASANA if you want to keep track more closely.
Staging Review
Staging Review
Once development is completed, we provide you with a staging link so that we can review the website together in detail before it goes live. We will work with you on two major rounds of edits so the site is perfect before it goes live. We are also engaged internally on extensive quality testing to make sure everything is working as it should, and we also do an internal audit to make sure nothing is missed. Once everything has been tested and final edits have been implemented, its time to get your final approval and go live!
Testing & Quality Control
Testing & Quality Control
Your new website goes live now and once it has; we go through another quality audit that can take up to 72 hours. During this phase of the project, we go through every page, every link, and every button in detail to ensure that everything is working as it should. We then review the entire site with you once more to make sure you are 100% satisfied.
CMS Training & Warranty
CMS Training & Warranty
Once you are completely happy, we get you to sign off on the project and our 30-day support and warrantee period begins. During this phase, we also provide you with training on how to access the CMS and make basic changes to your website.
Website Content Types and Formats
Web content refers to the textual, visual or downloadable content published on a website. Content includes a wide range of creative elements added to explain and support your company’s value proposition.
Written Content – written content is the core text that narrates visitors through your website and tells them what they need to know about a brand or the site.
Videos –web videos include all videos and motion graphics (ie. explainer videos) that help broaden your visitors understanding of your company.
Graphs/Tables – data analysis is one of the most effective ways to help your customers make decisions.
Content Sources
Web content development is the process of crafting and organizing all the information on your new website – the set of activities related to this process is sometimes called content marketing services. It can involve everything from research and analysis to graphic design, writing, and editing, through to formatting, organizing, and publishing the resulting content on the site. When working with CIPR Communications, content that is created for your site is part of an SEO strategy or its created to enhance your website user experience – in both cases, well crafted content will help to enhance your online presence and improve your visibility on search engines – that is the key difference between getting a website built by a design company as opposed to one built by a digital marketing agency.
Existing Content – all content that has been previously created by the company.
Update Existing Content – useful existing content that can be altered and refined to better reflect the organization, and their products and services or for the purpose of search engine optimization.
Net New Content – content that is newly created for the website.
Website Maintenance
Your business grows and evolves – and your website should be growing and evolving along with it.
Our website development team ensures your site and database always has a backup, is operating on the latest versions of its CMS and plugins and is fully secure. We know the pain of a website outage – our packages ensure unlimited phone and email support as well as the peace of mind that our team is continually monitoring your site.
Technical Updates –technical updates includes the constant updating of your website and any integrated software. This also prevents security threats to your website, increase traffic and conversion with updated content, and provide a user-friendly experience using the latest web technologies such as responsive web design.
Content Updates – updating website content regularly is an important part of running any business with an online presence. When you keep your site’s content updated, both visitors and search engine’s will feel your site is more trustworthy which will help with SEO and brand loyalty.
Site Speed –website speed, or website performance, refers to how quickly a browser is able to load fully functional webpages from a given site. Poorly performing sites that render slowly in a browser can drive users away. Conversely, sites that load quickly will typically receive more traffic and have better conversion rates and will also contribute to a higher search ranking.
Support – website development projects contain a lot of relatively small but critical technical admin and configuration tasks that must be addressed in a timely matter to ensure that your website can function without unnecessary delays and will be prioritized over customers without maintenance packages.
Security – web security protects you and your clients from external threats including the spread and escalation of malware, attacks on other websites, networks, and other IT infrastructures, hackers, cyber-theives, etc. Although CIPR does offer a standard level of security, without a continuous level of proactive security strategy, your business is at risk.
Backup – website backups are up-to-date copies of all your website data and are the main guarantee that your site can be completely restored after any problems or crashes. A site backup helps if you inadvertently delete some important elements, a theme or plugin/module harms your site, or if the website is hacked.
