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Website Design Calgary

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Grow Your Business with a Website that Works for You

Calgary Website Design & Development Services

When it comes to website design in Calgary, CIPR Communications has the best team, with unparalleled processes and a proven track record of internet marketing success. Our Calgary based digital marketing company specializes in web design solutions that help clients meet their business goals. From our beautiful designs to our client-focused approach, when you work with our team of experts on your new website, your business objectives will always be our most important consideration.

Our custom website design services have been expertly developed around the needs of our clients, who tell us that they want beautiful websites that effectively showcases their brand, products and services, stand out amongst competitors, and generates quality leads and sales. When you work with us on your website, that is exactly what you can expect us to deliver.

In addition to delivering a great website at the end of our web design project with you, we will take you through our proven step-by-step design & development process to help you think through your overall digital presence and online user experience in order to set your company up for digital marketing success.

To accomplish this, our full-service digital marketing agency carefully follows Google webmaster guidelines, latest trends in responsive web design & development, and conversion rate optimization best practices – Our design & development approach always puts search engine marketing at the forefront.

In most cases, our Calgary web design agency will build you responsive website on a WordPress content management system, but our experienced digital marketing experts can design & develop sites on most CMS platforms available on the market today. Regardless of the platform we build on,  our responsive web design and development approach will be customized for your business and its needs. We will ensure your website achieves your business goals with our creative design and layout. We know how to get your website to stand out from the competition

Check Out Some Calgary-Based Websites
We Designed and Built

AWARD WINNING WEB DESIGN TEAM IN CALGARY

Page of client's website
Client's website page
mroelectronics
mroelectronics
WLMN
WLMN
Bowness
Bowness

CIPR Communications has been recognized globally by the Web Marketing Awards for several websites that we took through design & development in partnership with clients. These awards are a testament to our commitment to high-quality work.

We are thrilled that the Willow Lake Metis Nation and MRO Electronics websites were both named 2022 Web Award winners in their respective categories. These awards serve as a testament to our team’s hard work and dedication to delivering online marketing solutions.

We are also proud to share that in 2021, the Metis Crossing site won the Education Standard of Excellence Award, while the Quaaout Lodge and Talking Rock Golf Resort website received The Outstanding Website Award. These accolades highlight our team’s expertise in creating award-winning websites that meet our clients’ internet marketing needs.

We look forward to continuing to provide advance web solutions that exceed our clients’ expectations and push the boundaries of web design & development. As a Calgary web design company, we know how to build local businesses with a high-quality website. Use a landing page optimized to reach your target audience with ease.

The Best Website Designers in Calgary Focus on A Well Thought Out Process – Here is Ours

CIPR Communications Website Development Phases & Checkpoints

CIPR Communications’ website design & development phases and checkpoints are outlined in the image below. Our entire process is collaborative, from beginning to end. Our digital marketing specialists, design experts and development team are involved the whole time to keep the project on track and on brand.  As a Calgary website design company, we take our marketing and SEO jobs very seriously to ensure that you get the modern web design strategy that your business needs. Below is a more detailed description of our entire process for responsive web design & development.

Showing the characteristics of website

Design & Content Collaboration – Pre-Development

Close collaboration between CIPR Communications and your team is important during the design process – this is often when our design experts work most closely with you to get aligned on the look and feel of your new site. Depending on where your company is starting from a content perspective, we sometimes also provide additional content marketing services at this phase of the project – as a digital marketing agency, we always look for opportunities to help our clients win at online marketing and to be found through organic search –  and it’s during this phase of your web design & development project that we can set you up for success utilizing advanced content marketing services.

Content Process of CIPR Leads

DESCRIPTION OF CIPR'S WEBSITE DESIGN PROCESS

Client Onboarding

Client Onboarding

Conversion Architecture

Conversion Architecture

Design Mockup

Design Mockup

Website Development

Website Development

Staging Review

Staging Review

Testing & Quality Control

Testing & Quality Control

CMS Training & Warranty

CMS Training & Warranty

Formats of content website

Website Content Types and Formats

Web content refers to the textual, visual or downloadable content published on a website. Content includes a wide range of creative elements added to explain and support your company’s value proposition.

Written Content – written content is the core text that narrates visitors through your website and tells them what they need to know about a brand or the site.

Videos –web videos include all videos and motion graphics (ie. explainer videos) that help broaden your visitors understanding of your company.

Graphs/Tables – data analysis is one of the most effective ways to help your customers make decisions.

New website's content sources

Content Sources

Web content development is the process of crafting and organizing all the information on your new website – the set of activities related to this process is sometimes called content marketing services. It can involve everything from research and analysis to graphic design, writing, and editing, through to formatting, organizing, and publishing the resulting content on the site. When working with CIPR Communications, content that is created for your site is part of an SEO strategy or its created to enhance your website user experience – in both cases, well crafted content will help to enhance your online presence and improve your visibility on search engines – that is the key difference between getting a website built by a design company as opposed to one built by a digital marketing agency.

Existing Content – all content that has been previously created by the company.

Update Existing Content – useful existing content that can be altered and refined to better reflect the organization, and their products and services or for the purpose of search engine optimization.

Net New Content – content that is newly created for the website.

Maintenance of website

Website Maintenance

Your business grows and evolves – and your business website should be growing and evolving along with it.

Our website development team ensures your site and database always has a backup, is operating on the latest versions of its CMS and plugins and is fully secure. We know the pain of a website outage – our packages ensure unlimited phone and email support as well as the peace of mind that our team is continually monitoring your site.

Technical Updates –technical updates includes the constant updating of your website and any integrated software. This also prevents security threats to your website, increase traffic and conversion with updated content, and provide a user-friendly experience using the latest web technologies such as responsive web design.

Content Updates – updating website content regularly is an important part of running any business with an online presence. When you keep your site’s content updated, both visitors and search engine’s will feel your site is more trustworthy which will help with SEO and brand loyalty.

Site Speed –website speed, or website performance, refers to how quickly a browser is able to load fully functional webpages from a given site. Poorly performing sites that render slowly in a browser can drive users away. Conversely, sites that load quickly will typically receive more traffic and have better conversion rates and will also contribute to a higher search ranking.

Support – website development projects contain a lot of relatively small but critical technical admin and configuration tasks that must be addressed in a timely matter to ensure that your website can function without unnecessary delays and will be prioritized over customers without maintenance packages.

Security – web security protects you and your clients from external threats including the spread and escalation of malware, attacks on other websites, networks, and other IT infrastructures, hackers, cyber-thieves, etc. Although CIPR does offer a standard level of security, without a continuous level of proactive security strategy, your business is at risk.

Backup – website backups are up-to-date copies of all your website data and are the main guarantee that your site can be completely restored after any problems or crashes. A site backup helps if you inadvertently delete some important elements, a theme or plugin/module harms your site, or if the website is hacked. As a professional website design company, we make sure that all your data is backed up, safe and ready to use to make sure your website is always up and running.

If you’re looking for the best website design Calgary has to offer, whether they are simple websites for small businesses, or well-designed websites for corporations, we can make it happen!

CleverCanadian

Proud to be recognized as one of Clever Canadian’s top
web design services in Calgary.

Website Design & Development Questions and Answers

The amount of time needed to design and develop a website depends on the size, complexity, and features of the website. On average, it can take anywhere from 40-80 hours to create a basic website with 5-10 pages. If you are looking for an eCommerce website that includes payment processing, product listings, and advanced functionality, it could take significantly longer (up to 200 hours or more).

The most important elements of any website design are User Experience (UX) and User Interface (UI). UX is about designing an intuitive interface that meets user needs, while UI focuses on the visual aspects of a website. Additionally, your site should have relevant content, a clear navigation structure, well-crafted visuals, and SEO-friendly coding.

Analytics & Testing – Analytics and tests provide valuable data on how your visitors interact with your website. You can use this information to uncover problem areas, such as a sluggish load time or cumbersome navigation, and make improvements accordingly. Additionally, analytics and testing can help you understand user behavior so that you can identify opportunities for increased conversions.

Search Engine Optimization – SEO is one of the most important aspects of website design and development. SEO involves optimizing your site’s content, code, and structure to help search engines crawl and index your pages. This enables customers to find you when they search for relevant terms or phrases.

Responsive Design – Responsive design is an essential element of modern website design. It ensures that your website looks great and functions properly across all devices, from desktop computers to mobile phones. Responsive design also helps your website rank higher in search engine result pages (SERPs).

Content Strategy – Having a well thought-out content strategy is key to any successful website. Content should be engaging, informative, and optimized for search engines. Additionally, it should be optimized for mobile devices, since many people access the internet on their phones or tablets.

Usability – Usability is a major factor when it comes to website design and development. It refers to how accessible and user-friendly your site is. An effective website design should be intuitive, easy to navigate, and facilitate quick access to the information users are looking for. Additionally, usability testing can help you identify any areas that need improvement.

Hosting – Website hosting is an important part of website design and development. Hosting ensures that your website is secure, fast, and always available. Additionally, if you plan to use advanced features such as eCommerce or streaming media, you will need a specialized hosting solution.

Security – Website security should be taken seriously, especially if you’re collecting sensitive information or selling products online. Secure sockets layer (SSL) certificates create a secure connection between your website and its users by encrypting data. Additionally, firewalls, malware scans, and regular software updates can help protect your site from malicious attacks.

Maintenance – Ongoing website maintenance is essential for keeping your website up-to-date and functioning properly. This includes tasks such as adding new content, making updates to existing code, and fixing any bugs that arise. Additionally, maintenance ensures that your website continues to rank well in search engine results pages.

Branding – A website is a powerful tool for creating and reinforcing your brand identity. Your website should feature consistent visuals and messaging that align with your company’s mission and core values. Additionally, strategic use of color, typography, and images can help to create an emotional connection with visitors.

Accessibility – It’s important to consider accessibility when designing a website.

User Experience – User experience (UX) is an important factor that should be taken into consideration when designing a website. UX focuses on how users interact with your website and how easy it is for them to accomplish their goals. To ensure the best user experience, you should create a design that is both visually appealing and intuitive to navigate. Additionally, you should consider implementing features such as auto-suggest and personalized content to enhance the user experience.

Analytics – Utilizing analytics to track website performance is an important part of web design and development. By tracking user engagement, you can gain valuable insights into which areas of your website are performing well and which need improvement. Additionally, using analytics tools such as Google Analytics can help you track conversions and identify opportunities for optimization.

Performance – Website performance is a crucial factor in creating an effective website design. Your website should be optimized for fast loading times to ensure that visitors remain engaged and stay on your site. Additionally, you should consider optimizing images and code to improve performance and decrease page load times.

A good web design company should have extensive experience in web development and design, as well as the latest tools and technologies to create an effective website. Additionally, a good web design company should provide a comprehensive suite of services that includes hosting, maintenance, security, and analytics to ensure your website is optimized for success. Furthermore, they should be able to provide you with guidance on branding, accessibility, user experience, and performance in order to create a website that meets your business objectives.

The cost of a website varies depending on the scope of the project, the complexity of the design, and the number of features and pages that are included. When you design and develop a website with CIPR Communications, you can expect to pay $1,250 for a 1-page website or landing page and $5,500 for a basic 1–page website, while more complex websites may cost upwards of $10,000 or more. Additionally, there are additional costs associated with ongoing maintenance and support, as well as web editing.

Whether or not you need a new website depends on a variety of factors. Here are some questions to consider:

  1. Is your current website meeting your goals?
    If you’re not seeing the conversion rates, user engagement, or online visibility you’re hoping for, it may be time for a refresh. A new website can be more effective at driving business results if it’s designed with these objectives in mind.
  2. Is your current website user-friendly?
    User experience is a key factor in website effectiveness. If your site is difficult to navigate, slow to load, or not mobile-friendly, you may be losing potential customers. A new website that prioritizes user experience can help capture and retain users.
  3. Does your current website reflect your brand?
    Your website is often the first interaction people have with your brand. If it doesn’t accurately reflect your brand values and aesthetic, it may be sending the wrong message. A new website can help align your online presence with your brand identity.
  4. Is your current website up-to-date with technology and design trends?
    Web technologies and design trends are continually evolving. If your site looks outdated or doesn’t utilize modern features, it can negatively impact user perceptions and your competitive edge. A new website can take advantage of the latest trends and technologies to create a dynamic and engaging user experience.

Remember, a website isn’t just a digital brochure; it’s a vital tool for engaging with customers, conveying your brand message, and driving business results. If your current website isn’t fulfilling these roles, it might be time for a new one. However, if your current site is effective and you’re satisfied with its performance, a full redesign may not be necessary. Sometimes, small updates and optimizations can have a significant impact.

Web hosting is not included with website design and development services through CIPR Communications, but can be added on during or after the development process. Because we fundamentally believe that your site belongs to you, we offer various options with respect to hosting that range from you hosting your site through a host of your choosing to hosting with us through our web care program.

The cost of web hosting is dependent on many factors, including the size and complexity of your website and the content management system it was developed on. For example, a basic website built on a Duda CMS costs $375 per year while our most basic hosting package for a website built on a WordPress CMS costs $575 per year. When adding web care to hosting packages, prices increase. When you get a quote from us for your web design & development project, we will also talk about your hosting and maintenance needs and we will provide you with options that meet your specific needs.

The cost of maintaining a website varies depending on the size and complexity of the website, as well as the services included in your maintenance package. Through CIPR Communications, you can expect to pay between $398 – $610 per month for website maintenance services such as hosting, security, backup, analytics, and updates. If you require additional services such as search engine optimization or eCommerce integration, the monthly cost may be higher.

At CIPR Communications, we understand the importance of Search Engine Optimization in making your website visible to your target audience. While SEO is offered as a separate, specialized service, we always build websites with SEO best practices and Google webmaster guidelines at the forefront.

This means that even if you choose not to take advantage of our dedicated SEO services, the site we design and develop for you will still be SEO-friendly. We conduct thorough keyword research and recommend a website structure and content that will set you up with a strong SEO foundation. This ensures that your new site is well-positioned to achieve high visibility in search engine results from the moment it’s launched.

However, it’s important to remember that ongoing SEO activities, like content updates, backlink building, and continued keyword research, are crucial for maintaining and improving your website’s search engine rankings over time. Our dedicated SEO service covers these activities and more, providing you with a comprehensive strategy for long-term online visibility.

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