We are Christina and Peter Pilarski, founders and leaders of CIPR Communications.
In our final episode on web development, we focus on website quality audits, which are a means of assessing your site’s performance through a data-driven lens. These audits are an excellent tool for essentially determining whether your website is doing its job. They can help you work out where you need to improve, or whether you perhaps need to rethink your entire site from scratch. It also helps with content development – running a website quality audit on an existing site enables us to know what content is the most important, what can be changed, and what can potentially be thrown out.
How Website Quality Audits Work
Audits lay out the performance of your website in terms of precise data that is easy to read and interpret. They show you the traffic that each of your pages is receiving, where your site ranks on search pages, and why, and also offer suggestions as to how different areas of your website can improve.
Website quality audits are essential tools to help you build and maintain your websites for the best possible performance. As they break down the performance of each one of your pages, explain why they perform the way they do, and suggest ways in which you can improve them, they provide you with a solid base to work from as you maintain and improve your site. They empower you to make informed web development decisions that have the potential to push your website towards the highest possible performance.
Find out more about CIPR Communications’ approach to web design services by listening to the seventh series of our podcast. For more information about website quality audits, as well as all other aspects of web development, from site maps to website design and more – as well as content marketing, SEO and other services – read our blog, listen to our other podcast episodes, or contact us.