Are you looking to get your business discovered online? A powerful tool for improving visibility and driving leads is the use of an SEO strategist. An experienced professional in the field of search engine optimization (SEO), an SEO strategist understands how Google, Bing, Yahoo, and other search engines determine which websites rank highest in searches—ultimately giving you much-needed exposure and a competitive edge. And with this knowledge comes a strategic approach to making sure your site ranks as highly as possible when people search for related terms: that’s where an SEO Strategist comes in. In this blog post we will explore what exactly an SEO Strategist does, why it’s important to have one, and some tips on hiring the best person for the job!
What Is An SEO Strategist?
A Search Engine Optimization Strategist is a critical role in the digital marketing world, playing an integral part in helping businesses achieve their online goals. They evaluate website traffic and look for ways to improve a site’s performance and visibility in search engine results. By using techniques such as keyword research and content optimization, they can craft SEO strategies that help websites gain more organic exposure. An effective SEO Strategist will stay up-to-date with algorithm changes, analyze the competitive landscape, and continually test different ideas to improve organic rankings. All of this is done while keeping specific business goals and ROI front of mind, making it easy to understand why the role is so important!
Tasks An SEO Specialist Do
The following tasks are done by SEO strategists:
Conduct keyword research
SEO specialists conduct thorough research to identify the most relevant and profitable keywords for a website. They analyze competitors’ websites, search engine trends, and customer behavior to determine which keywords will best drive traffic to the site.
Create a content strategy
An SEO strategist develops an overall plan for content creation and optimization using google analytics or other tools. They create content that appeals to both search engine algorithms and the target audience, optimizing titles, headings, and meta descriptions for maximum effectiveness.
Analyze website performance
SEO strategists analyze website performance metrics such as organic traffic, bounce rate, and time spent on a page. This data helps them understand user behavior better, evaluate the effectiveness of current strategies, and make informed decisions on future search optimization efforts.
Monitor algorithm updates
An SEO strategist monitors search engine algorithms for any changes that may impact their client’s website rankings or visibility. They adjust strategies accordingly to ensure maximum reach in spite of algorithm changes.
Provide technical assistance
SEO strategists provide technical expertise to ensure that a website is properly optimized for search engines. This includes setting up redirects, optimizing images and videos, creating sitemaps and other technical tasks.
An SEO strategist constantly monitors their client’s competitors to identify any changes or updates that may give them an edge in the marketplace. They look for areas such as keyword usage, link-building practices, and content strategies to create a competitive advantage.
Develop link-building campaigns
SEO strategists develop link-building campaigns to increase website visibility and build authority for their client’s website. This includes creating high-quality content that appeals to other websites, leveraging influencers and industry experts, and utilizing social media networks to generate backlinks.
An SEO strategist regularly monitors the performance of their client’s website to ensure that their efforts are producing results. They use analytics tools to track results such as organic traffic, rankings, and conversions. This helps them measure the success of their strategies and identify areas for improvement.
By performing these tasks, SEO strategists help create a strong online presence for their client’s websites. This helps them reach more potential customers, increase visibility, and build authority in their industry. Ultimately, an effective SEO strategy increases website traffic and drives sales.
As you can see, an SEO strategist is a multifaceted and complex professional. They not only have to understand the ever-changing algorithm landscape but also how to market your content in a way that resonates with users. If you’re feeling lost when it comes to strategizing your website’s SEO, don’t hesitate to enlist the help of a professional. The right SEO consultant or agency will be able to evaluate your site and give you tailored recommendations on how to improve your ranking and visibility. To meet with a CIPR SEO professional click here.