The Value of Tourism toolkit is essentially a folder of digital assets that can be used to plan and implement various stages of a Value of Tourism campaign. The assets in your toolkit might differ from those we provide another client, as each toolkit is made to suit a specific campaign. Essentially, these toolkits are sets of templates that you can use to begin and carry out your program. There are assets to help you strategize your campaign, from setting goals to collecting data. There are templates to assist you in creating tools for empowerment – things like letters to government officials, press releases and other tools.

We’ve seen our toolkits generate great results, especially among our regional DMO clients. The toolkit helps to empower communities and organizations and also empowers understaffed or under resourced DMOs to deliver fairly complex programs.

Find out more about our toolkit in our podcast, Two Babies and a Business. For more insights on the Value of Tourism and related topics in the public relations and marketing strategy arenas, follow our podcast and read our blog. Contact usfor more information.