Digital marketing refers to all the tools and strategies that you can use to grow your business online. If you are looking to increase your online presence, boost the traffic to your website, get more sales from your online platforms and see a better ROI, then a digital marketing agency is what you need.

These agencies offer an entire suite of digital marketing solutions that are applied together to achieve your marketing objectives. What exactly are these different services and what does each one do for you? This quick breakdown should make it all clear.

1. Search-engine optimization

Search engine optimization (SEO) is a strategy that works to increase your rankings in search engine page results, which, in turn, increases the traffic to your website and the number of conversions from page visits to sales. The key to SEO is content, so your agency will work with you to find the most crucial search keywords relating to your industry, as well as high-impact content topics, and will then devise a content strategy to spearhead your SEO campaign.

 2. Pay-per-click advertising

PPC, as it is known, is another popular strategy. It entails selecting specific search keywords, on which you then bid for the placement of your ads. Your competition will likely be bidding on the same or similar keywords, so the important thing is to outbid them. If you win this auction for online ad space, then your ad will be placed prominently in the search results.

3. Social media marketing

Social media marketing uses social media platforms to build brand awareness and draw visitors back to your website. Your agency will acquire a full knowledge of your brand and target market and then devise a strategy to create appropriate content and use the most effective social platforms to reach your objectives.

4. E-mail marketing

E-mails are among the most popular ways of reaching new and existing customers. It has the potential for extremely high ROI, is much easier to personalize than any other marketing options, and is exceptionally effective at ‘bringing your brand home’ to members of your target market.

5. Web design

Your website is the virtual home of your business. All other marketing tools are just strategies to drive visitors to your site. It is here that your customers learn the most about your brand, products and services, and where your conversions are completed. An online marketing agency will include the services of experienced web designers who can bring your brand to life and make sure that your digital marketing strategies can come full circle.

Fast, professional digital marketing solutions for your business

CIPR is a full-service digital marketing agency based in Calgary, AB, and we offer the full range of digital marketing services. Contact us to discuss how we can help you devise an effective online marketing strategy.